Vistage Research Center

Get actionable, data-driven insights and expert perspectives from our global community of CEOs and thought leaders. Led by Joe Galvin, Chief Research Officer

Customer Engagement

Here you will find insights on engaging with customers and how changes today affect the growth you want to achieve tomorrow. Experts from our community deliver actionable information to help you continue improving and growing in your day to day practices, while providing perspectives on trends that can transform how you connect with customers. All of our insights on customer engagement dig deep into the strategies you should consider to improve performance of your marketing, sales and customer service efforts.

  • Three factors for a winning customer referral program

    Three factors for a winning customer referral program

    Customer referrals are a key strategy for high-growth small and midsize businesses (SMBs) according to a recent Vistage Research study on customer engagement. Our study of 1,352 SMB CEOs found that high-growth businesses — defined as companies with double-digit revenue growth over two years — ranked customer referrals as one of their most successful strategies

  • Build a winning customer referral program

    Build a winning customer referral program Research

    What is the best way to grow your customer base?  CEOs of small and midsize businesses rank customer referrals as one of the most effective ways to grow customers, according to a Vistage Research study. But most SMBs aren’t realizing the benefits of referrals because they lack a formal strategy. An optimized approach to customer

  • Four key customer growth decisions for SMB CEOs 

    Four key customer growth decisions for SMB CEOs  Webinar-on-Demand

    Watch the webinar, Customer Growth Strategies for SMB Success in 2018 Customer growth is the result of a customer engagement strategy. In simplest terms, how do you find more (marketing), close more (sales) and retain and grow more (service and sales) customers? Moving from high level customer growth decisions and strategies to precise, functional initiatives

  • Creating a proactive customer experience  [video]

    Creating a proactive customer experience [video] video

      “One needs to aggressively solicit complaints to find out what problems to solve.” — John Goodman Look for problems before the customer finds them When it comes to the customer experience, it benefits CEOs to think proactively and uncover, announce, and solve problems before customers become agitated. And the reason is simple enough, says

  • What should you spend on marketing in 2018?

    What should you spend on marketing in 2018?

    In our strategy practice, we have worked with over 50 Vistage members. We have observed that client acquisition tactics and marketing investment vary greatly, from sector to sector and from one business to the next. Marketing spend is like a box of chocolates. 2018 marks a tipping point, as powerful market dynamics are changing how

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