Vistage Research Center

Get actionable, data-driven insights and expert perspectives from our global community of CEOs and thought leaders. Led by Joe Galvin, Chief Research Officer

Customer Engagement

Here you will find insights on engaging with customers and how changes today affect the growth you want to achieve tomorrow. Experts from our community deliver actionable information to help you continue improving and growing in your day to day practices, while providing perspectives on trends that can transform how you connect with customers. All of our insights on customer engagement dig deep into the strategies you should consider to improve performance of your marketing, sales and customer service efforts.

  • Build a winning customer referral program

    Build a winning customer referral program Research

    What is the best way to grow your customer base?  CEOs of small and midsize businesses rank customer referrals as one of the most effective ways to grow customers, according to a Vistage Research study. But most SMBs aren’t realizing the benefits of referrals because they lack a formal strategy. An optimized approach to customer

  • Four key customer growth decisions for SMB CEOs 

    Four key customer growth decisions for SMB CEOs  Webinar-on-Demand

    Watch the webinar, Customer Growth Strategies for SMB Success in 2018 Customer growth is the result of a customer engagement strategy. In simplest terms, how do you find more (marketing), close more (sales) and retain and grow more (service and sales) customers? Moving from high level customer growth decisions and strategies to precise, functional initiatives

  • Creating a proactive customer experience  [video]

    Creating a proactive customer experience [video] video

      “One needs to aggressively solicit complaints to find out what problems to solve.” — John Goodman Look for problems before the customer finds them When it comes to the customer experience, it benefits CEOs to think proactively and uncover, announce, and solve problems before customers become agitated. And the reason is simple enough, says

  • What should you spend on marketing in 2018?

    What should you spend on marketing in 2018?

    In our strategy practice, we have worked with over 50 Vistage members. We have observed that client acquisition tactics and marketing investment vary greatly, from sector to sector and from one business to the next. Marketing spend is like a box of chocolates. 2018 marks a tipping point, as powerful market dynamics are changing how

  • Customer growth decisions for the SMB CEO

    Customer growth decisions for the SMB CEO

    The time is now. Rarely have economic factors aligned to create a growth environment like we see today. Historically low unemployment, record low interest rates and inflation that barely causes a ripple are all drivers to a surge in small and mid-sized business growth. While there are obstacles in future and unforeseen events yet to

Predefined Skins

Primary Color

Background Color

Example Patterns

demo demo demo demo demo demo demo demo demo demo

Privacy Policy Settings

  • Required Cookies
  • Performance Cookies
  • Functional Cookies
  • Advertising Cookies
These cookies are essential in order to enable you to move around the Sites and use its features, such as accessing secure areas of the Sites and using Vistage’s Services. Since these cookies are essential to operate Vistage’s Sites and Services, there is no option to opt out of these cookies.
These cookies collect information about how visitors our Sites, for instance which pages visitors go to most often. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies used

Visual Web Optimizer
These cookies remember information you have entered or choices you make (e.g. as your username, language, or your region), and provide enhanced, more personal features. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Cookies used

Google Analytics
GTM
Gravity Forms
These cookies are used to make advertising more relevant to you and your interests. The cookies are usually placed by third party advertising networks. They remember the websites you visit and that information is shared with other parties such as advertisers. If you do not allow these cookies, you will experience less targeted advertising.