Vistage Research Center

Get actionable, data-driven insights and expert perspectives from our global community of CEOs and thought leaders. Led by Joe Galvin, Chief Research Officer

Posts Tagged: Customer Relationship Management

  • Winning initiatives for faster growth

    Winning initiatives for faster growth

    Looking for rapid business growth? Research tells us that there are three power points that drive growth. Boost your strategies behind customer engagement, sales and marketing, and you have a handle on winning initiatives for rapid growth. Take a look at how a rising-star tech company put these initiatives into practice and reaped the benefits.

  • Create a winning referral program by focusing on three areas

    Create a winning referral program by focusing on three areas Webinar-on-Demand

    Watch the webinar, Driving Customer Engagement Through Referral Marketing.  Recent research on customer engagement conducted by Vistage in partnership with Salesforce revealed that CEOs from high-growth SMB companies rank customer referrals as a top strategy for marketing and sales. To better understand the inner workings of a strong referral program, I reached out to three

  • Build a winning customer referral program

    Build a winning customer referral program Research

    What is the best way to grow your customer base?  CEOs of small and midsize businesses rank customer referrals as one of the most effective ways to grow customers, according to a Vistage Research study. But most SMBs aren’t realizing the benefits of referrals because they lack a formal strategy. An optimized approach to customer

  • Customer growth decisions for the SMB CEO

    Customer growth decisions for the SMB CEO

    The time is now. Rarely have economic factors aligned to create a growth environment like we see today. Historically low unemployment, record low interest rates and inflation that barely causes a ripple are all drivers to a surge in small and mid-sized business growth. While there are obstacles in future and unforeseen events yet to

  • Customer growth: Decisions for SMB CEOs [research]

    Customer growth: Decisions for SMB CEOs [research] Research

      Decisions related to business growth Growing your customer base: it’s the central goal of most businesses. What do high-growth small and midsize businesses do differently when it comes to engaging customers? Vistage Research sought to answer that question in a study of 1,352 Vistage SMB CEOs. The results illustrate and analyze the decisions that

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