Vistage Research Center

Get actionable, data-driven insights and expert perspectives from our global community of CEOs and thought leaders. Led by Joe Galvin, Chief Research Officer

Customer Engagement

Here you will find insights on engaging with customers and how changes today affect the growth you want to achieve tomorrow. Experts from our community deliver actionable information to help you continue improving and growing in your day to day practices, while providing perspectives on trends that can transform how you connect with customers. All of our insights on customer engagement dig deep into the strategies you should consider to improve performance of your marketing, sales and customer service efforts.

  • Use Google Analytics to grow your digital marketing ROI

    Use Google Analytics to grow your digital marketing ROI

    I’ll be blunt. If you or one of your key managers is not watching Google Analytics you are not running your business effectively. You are missing digital marketing opportunities and may be losing market share without knowing it. Your website and sales will suffer from this lack of information and your content marketing strategy will

  • Your 4-step website evaluation

    Your 4-step website evaluation

    In this virtual workshop, Thomas Young critiqued several business websites live, helping business leaders find ways to improve their presence and grow their sales. Learn some very specific, tangible tactics that you may be able to apply to your own site.   Your website sucks! This is what you are likely to hear every time

  • Take 2 simple steps to double-digit growth

    Take 2 simple steps to double-digit growth

    There is no need to sacrifice your entire marketing strategy or your sales tactics if you want a fresh approach to ramping up your business growth. Instead, look to the resources you already have — your current satisfied customers. A customer referral strategy generates growth from a pool of targets who already know and support

  • How small business CEOs improve their sales

    How small business CEOs improve their sales

    The tailwinds of a strong economy are propelling growth for 92% of small and midsize businesses (SMB), with 28% realizing multiple-year double-digit growth. Against this backdrop, Vistage Research, in partnership with Salesforce, surveyed and analyzed responses from 1,377 Vistage SMB CEOs, surveyed in August of 2017. In “Customer Growth: Decisions for the SMB CEO,” we detail

  • The 10 must-have rules of inbound marketing

    The 10 must-have rules of inbound marketing webinar-on-demand

    Watch the webinar, “Rise Above the Digital Noise and Get High Quality Leads.” Inbound marketing gets results. Companies using inbound marketing tactics are growing faster than those that don’t. These firms are creating a permanent digital footprint for their target market to access for years. By not paying attention to inbound marketing, you may be

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