Vistage Research Center

Get actionable, data-driven insights and expert perspectives from our global community of CEOs and thought leaders. Led by Joe Galvin, Chief Research Officer

Customer Engagement

Here you will find insights on engaging with customers and how changes today affect the growth you want to achieve tomorrow. Experts from our community deliver actionable information to help you continue improving and growing in your day to day practices, while providing perspectives on trends that can transform how you connect with customers. All of our insights on customer engagement dig deep into the strategies you should consider to improve performance of your marketing, sales and customer service efforts.

  • Create a digital marketing funnel to get more leads and sales Webinar On-Demand

    Watch Tom Young’s webinar “Boost your sales with a high-performing digital marketing funnel” Marketing today is complicated and changing fast as digital marketing continues to evolve, requiring CEOs to keep up or get left behind.  Creating a high-powered digital marketing funnel can help companies get more leads, plain and simple. Understanding how funnels work can

  • Boost your sales with a high-performing digital marketing funnel Webinar On-Demand

    How can companies effectively engage their prospective customers by using digital technologies — specifically digital marketing funnels — to nurture leads and grow sales? This webinar will answer that question and more. Learn how to use marketing automation to guide prospective customers through their buying journey with your company. Your prospects are using the internet

  • 5 ways to focus on the customer to grow your business ArticleResearch

    Top-performing CEOs understand that whether you aspire to enter new markets, win new business or sell more to existing accounts, you need to be relentlessly focused on customers. Data from our Q1 2019 CEO Confidence Index report indicates that many CEOs of small and midsize businesses are optimistic about their firm’s growth prospects this year.

  • 5 marketing spend trends to act on now Article

    Marketing as a profession is undergoing a seismic shift. Marketers are under mounting pressure from C-suites to deliver measurable results. By all accounts, companies are spending more on marketing and leveraging a dizzying array of digital assets. They are also struggling to develop relevant media in an environment saturated by an endless stream of content.

  • Don’t become a boiled frog: How to adapt your marketing to changing consumer behaviors Article

    TV ads, direct mail, billboards, even email marketing — these once-popular marketing platforms just don’t resonate with consumers like they used to. Buyers have cast their vote, and they want one-to-one engagement on a smaller platform – their smartphone. If you don’t adapt to changing consumer behaviors, your customers are going to ignore you. Think

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