How to approach decisions about the growth of your business August 4, 2017 by Marc Emmer 1 comment 1729 viewson Business Growth & Strategy In my strategy practice, I have worked with more than 125 business owners. My observation is that, most nights, they go to sleep grateful for the abundance and flexibility that entrepreneurship affords them. They wake up excited to seize the opportunities ahead. In between, they may wake at three in the morning in a cold …
Marketing’s changing role May 12, 2017 by Topher Wurts 0 comments 269 viewson Sales & Marketing Just when you thought you knew what marketing was all about, everything is changing! In the beginning there was “little m” marketing: which means the production of brochures and adverts, the attendance of trade shows and all it entails, creating websites, and implementing online marketing automation tools. “Little m” marketing is all of the execution …
The business strategy of a market leader April 13, 2017 by Marc Emmer 0 comments 3441 viewson Business Growth & Strategy Twenty years ago, when the book The Discipline of Market Leaders was published, it was revered as one of the seminal works on business strategy. The premise of the book is that market leaders fall into one of three categories: Product Innovators: Providers who redefine markets with radical new products Customer Intimacy: Providers who understand …
Unconventional ways to draw in powerful people [Podcast] Podcast February 26, 2016 by Dave Nelsen 0 comments 1030 viewson Communication There are people out there who have the power to positively change the course of your business. But how do you reach them? The answer, surprisingly, may be cartoons.
A taller pair of pants January 28, 2016 by Charles Bens 0 comments 773 viewson Sales & Marketing How to make Contact Marketing work for you. Most sales experts will tell you the days of cold calling are over. Whether you agree or not, the ability to connect with virtually anyone is a critical part of success in business and sales. I’ve been using my cartoons to do that throughout my career, with …
