The business strategy of a market leader April 13, 2017 by Marc Emmer 0 comments 2915 viewson Business Growth & Strategy Articles Twenty years ago, when the book The Discipline of Market Leaders was published, it was revered as one of the seminal works on business strategy. The premise of the book is that market leaders fall into one of three categories: Product Innovators: Providers who redefine markets with radical new products Customer Intimacy: Providers who understand …
Unconventional ways to draw in powerful people [Podcast] Podcast February 26, 2016 by Dave Nelsen 0 comments 835 viewson Communication There are people out there who have the power to positively change the course of your business. But how do you reach them? The answer, surprisingly, may be cartoons.
A taller pair of pants January 28, 2016 by Charles Bens 0 comments 664 viewson Sales & Marketing Articles How to make Contact Marketing work for you. Most sales experts will tell you the days of cold calling are over. Whether you agree or not, the ability to connect with virtually anyone is a critical part of success in business and sales. I’ve been using my cartoons to do that throughout my career, with …
Un-compelling presentations: What a shame! January 22, 2016 by Jerry Cahn 0 comments 2316 viewson Business Technology Articles I was there at the beginning. It was exciting: a new technology – computer-generated presentation graphics that could unleash people’s potential to present more effectively. It could empower smaller companies whose ideas and expertise deserved to win competitions to do so, against much larger established organizations who had greater resources to produce their presentations. Democracy …
The secret to marketing that actually produces sales Podcast November 20, 2015 by Ian Altman 0 comments 647 viewson Business Growth & Strategy Articles, Sales & Marketing Articles Think back to just twenty years ago. If you had a problem to solve, what would you do? You might have asked some friends or colleagues how they were solving similar issues. You might have picked up a magazine and tried to get some input. You maybe would have even paid attention to some of …
