While most sectors are still benefiting from the strength of our current economic climate, many economists speculate of an impending slowdown—or worse. Analyst firm ITR Economics predicts a mild recession in 1H 2020, and a Q3 20...
Vistage member and speaker Marc Emmer provides an annual analysis of marketing investment and trends that inform marketers’ strategic decisions. A key source for this analysis is The CMO Survey, published biannually by Duke University, Deloitte and...
Watch the webinar, “Rise Above the Digital Noise and Get High Quality Leads.” Inbound marketing gets results. Companies using inbound marketing tactics are growing faster than those that don’t. These firms are creating a permanent digit...
If you’ve ever wondered why some companies are capable of growing faster than others, new research from Vistage has an answer: They’re highly effective at customer engagement. Our analysis of more than 1,300 survey responses from CEOs of small an...
In my strategy practice, I have worked with more than 125 business owners. My observation is that, most nights, they go to sleep grateful for the abundance and flexibility that entrepreneurship affords them. They wake up excited t...
Just when you thought you knew what marketing was all about, everything is changing! In the beginning there was “little m” marketing: which means the production of brochures and adverts, the attendance of trade shows and all it entails, creating....
Twenty years ago, when the book The Discipline of Market Leaders was published, it was revered as one of the seminal works on business strategy. The premise of the book is that market leaders fall into one of three categories:...
There are people out there who have the power to positively change the course of your business. But how do you reach them? The answer, surprisingly, may be cartoons.
How to make Contact Marketing work for you. Most sales experts will tell you the days of cold calling are over. Whether you agree or not, the ability to connect with virtually anyone is a critical part of success in...
I was there at the beginning. It was exciting: a new technology – computer-generated presentation graphics that could unleash people’s potential to present more effectively. It could empower smaller companies whose ideas and expertise deserved to...