Don’t become a boiled frog: How to adapt your marketing to changing consumer behaviors January 22, 2019 by Jamie Christensen 1 comment 2271 viewson Marketing TV ads, direct mail, billboards, even email marketing — these once-popular marketing platforms just don’t resonate with consumers like they used to. Buyers have cast their vote, and they want one-to-one engagement on a smaller platform – their smartphone. If you don’t adapt to changing consumer behaviors, your customers are going to ignore you. Think …
Use Google Analytics to grow your digital marketing ROI August 22, 2018 by Tom Young 0 comments 3052 viewson Marketing I’ll be blunt. If you or one of your key managers is not watching Google Analytics you are not running your business effectively. You are missing digital marketing opportunities and may be losing market share without knowing it. Your website and sales will suffer from this lack of information and your content marketing strategy will …
Your 4-step website evaluation July 25, 2018 by Vistage Staff 0 comments 4035 viewson Customer Engagement In this virtual workshop, Thomas Young critiqued several business websites live, helping business leaders find ways to improve their presence and grow their sales. Learn some very specific, tangible tactics that you may be able to apply to your own site. Your website sucks! This is what you are likely to hear every time …
Take 2 simple steps to double-digit growth July 11, 2018 by Joe Galvin 1 comment 6177 viewson Customer Engagement There is no need to sacrifice your entire marketing strategy or your sales tactics if you want a fresh approach to ramping up your business growth. Instead, look to the resources you already have — your current satisfied customers. A customer referral strategy generates growth from a pool of targets who already know and support …
How small business CEOs improve their sales April 24, 2018 by Joe Galvin 0 comments 543 viewson Sales The tailwinds of a strong economy are propelling growth for 92% of small and midsize businesses (SMB), with 28% realizing multiple-year double-digit growth. Against this backdrop, Vistage Research, in partnership with Salesforce, surveyed and analyzed responses from 1,377 Vistage SMB CEOs, surveyed in August of 2017. In “Customer Growth: Decisions for the SMB CEO,” we detail …