Vistage Research Center

Get actionable, data-driven insights and expert perspectives from our global community of CEOs and thought leaders. Led by Joe Galvin, Chief Research Officer

Customer Engagement

Here you will find insights on engaging with customers and how changes today affect the growth you want to achieve tomorrow. Experts from our community deliver actionable information to help you continue improving and growing in your day to day practices, while providing perspectives on trends that can transform how you connect with customers. All of our insights on customer engagement dig deep into the strategies you should consider to improve performance of your marketing, sales and customer service efforts.

  • How small business CEOs improve their sales

    How small business CEOs improve their sales

    April 24, 2018 by Joe Galvin 0 comments 9656 viewson Sales

    The tailwinds of a strong economy are propelling growth for 92% of small and midsize businesses (SMB), with 28% realizing multiple-year double-digit growth. Against this backdrop, Vistage Research, in partnership with Salesforce, surveyed and analyzed responses from 1,377 Vistage SMB CEOs, surveyed in August of 2017. In “Customer Growth: Decisions for the SMB CEO,” we detail …

  • The 10 must-have rules of inbound marketing

    The 10 must-have rules of inbound marketing webinar-on-demand

    April 11, 2018 by Tom Young 0 comments 10021 viewson Marketing

    Watch the webinar, “Rise Above the Digital Noise and Get High Quality Leads.” Inbound marketing gets results. Companies using inbound marketing tactics are growing faster than those that don’t. These firms are creating a permanent digital footprint for their target market to access for years. By not paying attention to inbound marketing, you may be …

  • The key to double-digit growth

    The key to double-digit growth

    March 29, 2018 by Joe Galvin 0 comments 4335 viewson Customer Engagement

    If you’ve ever wondered why some companies are capable of growing faster than others, new research from Vistage has an answer: They’re highly effective at customer engagement. Our analysis of more than 1,300 survey responses from CEOs of small and midsize businesses found that high-growth companies — those that grew double-digits each year for two years …

  • The 4 essential laws of inbound marketing

    The 4 essential laws of inbound marketing

    March 16, 2018 by Tom Young 0 comments 11722 viewson Marketing

    In the complicated world of inbound marketing, four laws form the basis of what business leaders must know about lead generation from digital marketing. Knowing these four laws and implementing action items within each law will simplify the inbound marketing process for business leaders and drive qualified sales leads. These inbound marketing laws turn the …

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