Growing your business requires strategies for all phases of a customer’s life cycle, from how you connect and engage with prospects to how you maintain customer relationships. Marketing activities like branding, social media and digital marketing support the lead generation and customer-acquisition efforts of the sales team, resulting in increased revenues. Market development strategies like expanding your business into new markets and offering new products or capabilities also fuel growth. Throughout your customer’s journey, technologies like CRM (customer relationship management) are critical for communication and tracking of goals, sales performance and KPIs.
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TV ads, direct mail, billboards, even email marketing — these once-popular marketing platforms just don’t resonate with consumers like they used to. Buyers have cast their vote, and they want one-to-one engagement on a smaller...
I’ll be blunt. If you or one of your key managers is not watching Google Analytics you are not running your business effectively. You are missing digital marketing opportunities and may be losing market share without knowing it....
In this virtual workshop, Thomas Young critiqued several business websites live, helping business leaders find ways to improve their presence and grow their sales. Learn some very specific, tangible tactics that you may be able to apply to your own.....
There is no need to sacrifice your entire marketing strategy or your sales tactics if you want a fresh approach to ramping up your business growth. Instead, look to the resources you already have — your current satisfied customers. A...
The tailwinds of a strong economy are propelling growth for 92% of small and midsize businesses (SMB), with 28% realizing multiple-year double-digit growth. Against this backdrop, Vistage Research, in partnership with Salesforce, surveyed and analyze...
Watch the webinar, “Rise Above the Digital Noise and Get High Quality Leads.” Inbound marketing gets results. Companies using inbound marketing tactics are growing faster than those that don’t. These firms are creating a permanent digit...
Watch the webinar ‘Are you focused on the right decisions as a CEO?’ to find out about other investments CEOs are considering for 2018 If you’re the CEO of a small or midsize business (SMB), investing in technology i...
If you’ve ever wondered why some companies are capable of growing faster than others, new research from Vistage has an answer: They’re highly effective at customer engagement. Our analysis of more than 1,300 survey responses from CEOs of small an...
In the complicated world of inbound marketing, four laws form the basis of what business leaders must know about lead generation from digital marketing. Knowing these four laws and implementing action items within each law will simplify the inbound m...
According to the Vistage CEO Confidence Index, CEOs of small and midsize businesses (SMBs) anticipate revenue growth in 2018. In the latest survey, a whopping 83% of SMB CEOs said that they expected their company’s revenues to increase this ...