Picture this: A sales manager is meeting with a salesperson to discuss why his once-full sales pipeline is now empty. The salesperson has an explanation. “Everyone is happy with their existing vendor,” he says.
Driving sales and revenue growth includes effectively attracting new customers and retaining and growing the customers you have today. It also includes improving sales effectiveness by investing in the right sales people and ensuring they have the skills to successfully engage with your customer base. Reinforce your sales process and track results using CRM (customer relationship management) technology to support your sales team and sales managers.