[Podcast] Know What You Stand For w/ Simon Sinek


Simon Sinek is author of Start With Why: How Great Leaders Inspire Everyone to Take Action.  He’s worked with numerous organizations such as Microsoft, Mars, SAP, Intel 3M, and many others.


– The 3 levels that every organization operates on

– Why every great organization starts with purpose

– How and when we lose sight of our why

– What the Golden Circle is and how it overlaps with decision making part of the brain

– A tactical exercise to discover your why


One comment
  1. CEO-UR Irrelevant

    December 11, 2012 at 9:55 pm

    What kind of feel-good business BS is this advice from this so-called advisor?


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