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[Podcast] How to Draft Your Company’s Positioning Statement

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Susan Silver is President of Argentum Strategy Group, a Chicago marketing strategy consulting firm.  After spending 10 years in Brand Management at Kraft Foods and additional time running marketing for Equal Sweetener, Susan started Argentum a company specializes in working with small to mid-sized businesses and provides clients with team members who act like a Timeshare VP of Marketing.

Highlights:

  • Determining the Unmet Need Your Product or Service Serves
  • Key Questions to Ask Your Customers About Your Differentiators
  • The Difference between a positioning statement and an elevator pitch
  • The Consequences of Identifying the Wrong Target Market
  • The Parts of Positioning that Most Companies Struggle With

Resources

https://www.argentumstrategy.com/

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