[Podcast] How to Draft Your Company’s Positioning Statement


Susan Silver is President of Argentum Strategy Group, a Chicago marketing strategy consulting firm.  After spending 10 years in Brand Management at Kraft Foods and additional time running marketing for Equal Sweetener, Susan started Argentum a company specializes in working with small to mid-sized businesses and provides clients with team members who act like a Timeshare VP of Marketing.


  • Determining the Unmet Need Your Product or Service Serves
  • Key Questions to Ask Your Customers About Your Differentiators
  • The Difference between a positioning statement and an elevator pitch
  • The Consequences of Identifying the Wrong Target Market
  • The Parts of Positioning that Most Companies Struggle With



Category: Uncategorized

Tags:  , , ,

Vistage Staff About the Author: Vistage Staff

Vistage facilitates confidential peer advisory groups for CEOs and other senior leaders, focusing on solving challenges, accelerating growth and improving business performance. Vistage member companies grow 2.2x fa…

Learn More

Leave a Reply

Your email address will not be published. Required fields are marked *