How to leverage your corporate culture
Why should a CEO care about corporate culture? Because employees care about it.
Employees want much more than a job. They want to be part of something rewarding, engaging and purposeful. They want to contribute to a company in a meaningful way. As a result, culture has shifted from a “nice to have” to a “must have” for today’s successful companies.
This leaves CEOs with two jobs to do: First, build a strong corporate culture. Second, leverage a strong corporate culture. For guidance on that first step, check out this blog post and watch the embedded webinar. This post explores step two: Leveraging culture to differentiate your company, engage employees, and attract and retain a talented workforce.
Promoting your culture
If your culture makes your company unique, make sure to tell others about it. There are several ways you can promote your culture, including:
- Ensure that your employee value proposition and messaging reflect your culture
- Create content for your company’s intranet, website and blog that highlights your culture
- Spotlight top performers within your culture on social media
- Develop an employee-referral program to find others that fit your culture
- Extend your culture into your job descriptions and the candidate experience
- Seek awards and other third-party endorsements based on your culture
Reaping the rewards
Promoting a strong corporate culture can lead to many positive outcomes for your organization. Here are a few:
- Attract more qualified candidates that fit your culture
- Engage with passive candidates
- Compete on dimensions beyond compensation
- Improve offer acceptance rates
- Increase retention and reduce turnover
- Enhance employee engagement
- Increase employee referrals
- Receive recognition as an “employer of choice”
- Create a competitive edge
- Improve your bottom line