Posts Tagged: Strategic Planning

  • What should you spend on marketing in 2018?

    What should you spend on marketing in 2018?

    In our strategy practice, we have worked with over 50 Vistage members. We have observed that client acquisition tactics and marketing investment vary greatly, from sector to sector and from one business to the next. Marketing spend is like a box of chocolates. 2018 marks a tipping point, as powerful market dynamics are changing how

  • How to transform an institution into an innovation

    How to transform an institution into an innovation

    “If it ain’t broke, don’t fix it.” If your venerated nonprofit has always done things a certain way, innovation is too often met with that reticent refrain. But just because it “ain’t broke” doesn’t mean it still works for your community. When I arrived as a volunteer at the Boys & Girls Club of Santa

  • Small business: The entrepreneur’s dilemma

    Small business: The entrepreneur’s dilemma

    Growing a small business is no small task. A recent Vistage publication concluded that 19% of Vistage member companies have less than $10 million in sales (the threshold used by the U.S. government to define “mid-market”). And according to this article in Harvard Business Review, only a tiny percentage of these will ever reach $100

  • The business strategy of a market leader

    The business strategy of a market leader

    Twenty years ago, when the book The Discipline of Market Leaders was published, it was revered as one of the seminal works on business strategy. The premise of the book is that market leaders fall into one of three categories: Product Innovators: Providers who redefine markets with radical new products Customer Intimacy: Providers who understand

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