1-800 Flowers.com CEO Jim McCann on Creating Balance in Business
Jim McCann, CEO of 1-800 Flowers.com sheds light on what it means to be a CEO, and describes how many of his duties are ‘behind-the-scenes’. McCann views the role as someone who shapes consensus, and makes decisions not only in mind of the shareholders, but also that positively affect vendors, distributors, and staff. McCann describes his business processes as capitalistic, but considers himself a “Caring Capitalist” who excels in finding products people love, but in turn attracting capital from investors. “I think it’s a model that’s made this country great” McCann says, adding the importance of optimizing available capital towards the company’s industry and the strategies they pursue to grow the business.
1-800 Flowers.com is dedicated to helping customers express themselves and connect to the important people in their lives. “We create smiles everyday from the sender, to the recipient” says McCann, “our company growth is about making more and more people happy.” CEOs have to focus not only on their customers, but on the people behind the product, from computer systems, to the types of trucks products are shipped in, to the look and quality of the product. This strategy contributes to 1-800 Flowers.com product quality consistency and superior customer service. McCann advises CEOs to make decisions that go beyond the interest of the shareholders, and satisfy all involved in the company’s operations. Balancing interest, allocating capital, and making sure strategy is consistent with company’s goals and objectives, other CEOs can reap the rewards of being Caring Capitalists. Share and learn from Jim McCann on this week’s episode of The CEO TV Show available on demand here.