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The Power of Pricing: How to Improve Your Pricing and Profits


7 comments
  1. Avatar

    Matt Balfour

    October 23, 2013 at 12:03 pm

    Great article, solid pricing strategy advice. Looking forward to more on the topic of pricing.

    Reply
    • Richard Browne

      Richard Browne

      October 25, 2013 at 10:12 am

      Matt -thanks for your feedback. I’ve found this is to be an area that has lots of opportunity and is viewed by many as more art than science. I hope you are able to implement some of the tips in the blog.
      Richard.

      Reply
  2. Avatar

    Andrew Wert

    October 25, 2013 at 7:47 am

    Right on target!

    Reply
    • Richard Browne

      Richard Browne

      October 25, 2013 at 10:13 am

      Andrew, thanks for the feedback. I hope your find some of the tips of use in your business.
      Richard

      Reply
  3. Avatar

    Kumar Mithilesh

    February 4, 2014 at 7:13 am

    While building a price waterfall might be too tedious and tricky since exact allocation of costs from P&L to product level is never easy. Aligning sales compensation with profits and optimizing the product range seem much easier options for immediate outcomes. Thanks for providing this article. Nice one indeed!

    Reply
  4. Avatar

    Manoj Chopra

    February 26, 2014 at 7:45 pm

    Good article to keep pricing in line.

    Reply
  5. Avatar

    Richard Browne

    March 19, 2014 at 6:43 am

    Kumar – I agree building a waterfall can be both tedious and tricky, we can usually get ‘close enough’ to have some actionable insights. As always, the 80/20 principle works.
    Sales compensation and general full awareness and discussion of pricing by the management team are both effective. Thanks for your comments.
    Manoj – thanks for your comment.

    Reply

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