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What does your business stand for?

One comment
  1. Christine Paquette

    September 3, 2018 at 6:32 pm


    Thank you for this post. It came to me by way of a mailing list I am on with TECCanada.

    What is striking and timely for me seeing this post is that I am in a conversation with clients and business professionals about Life Mission and Business. (Life) Mission as noted, according to Webster, in the book The Caravan of Remembering by Daniel Goodenough, is the idea that we are sent with a trust given specifically, called and fitted, an assignment (p. 37).

    Adding to this idea of what a business stands for could potentially be more dynamic when individuals in organizations are present to their unique life mission that supports the life mission of the business – what the business stands for. The discovery of life mission is a process that engages people in life mission scales (as a musician practices to be a master of their craft) and deep self-inquiry as well as group conversations.

    My question for you and other CEOs: is it enough for CEOs and leaders of companies to explore the meaning of their company without asking the individuals to explore their individual meaning (life mission)? And if this is done, how are the leaders of conscious and conscientious businesses doing this?

    I appreciate your post Brett. Thank you.

    With Kind Regards,
    Christine Paquette
    Bridge Dynamics


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