How These CEOs are Living a Life of Climb
The journey to true leadership isn’t easy. Like climbing Denali, K2 or Everest, it’s the challenge of a lifetime. It’s for those with enough grit and commitment to rise to the occasion every day.
While each CEO’s journey to the summit is their own, they don’t have to do it alone. Through Vistage, they each have a team of peers, a seasoned guide and world-class tools and resources to lean into.
They’re all heroes on their unique leadership journey, lifting everyone around them as they ascend to new peaks.
Chris-Tia Donaldson, CEO of Thank God It’s Natural
Chris-Tia Donaldson propelled her beauty business from the trunk of her car to the Inc. 5000, persevering through a breast cancer diagnosis to emerge as a powerful advocate for women and women in leadership. A self-confessed “workaholic,” Chris-Tia was unsure how her medical leave would impact her bottom line. She found the trust she placed in her team made Thank God It’s Natural (TGIN) a better company in every way.
“I was stuck. Pulled in all directions, buried in the weeds and making all of my company’s decisions. We hit $1M in sales, but something had to change. That’s when I became a Vistage member. Among many things, I learned that the best investment I could make was to hire great talent I could trust. Removing myself as the ‘go-to bottleneck’ changed everything.”
Since then, my business has grown to nearly $15M, and our products are carried in stores across the country— including Whole Foods, Target and Walmart. I learn and grow every day, and I empower my staff to make decisions.”
Chris-Tia’s CEO tips for leveraging challenges to build and improve:
- Lean into your team. Trust reinvigorates accountability
- Prioritize self-care
- Be creative. Think about how you can turn a setback into an opportunity (e.g. press, speaking engagements, etc.). People love a comeback
- Be an advocate for those imperiled by the injustice you see
- Build emotional stamina. Running a business is like being on a roller coaster. You have to buckle up and enjoy the ride
Ryan Hogan, CEO of Hunt A Killer
Ryan Hogan is the CEO and co-founder of Hunt A Killer, an immservice game subscription where people play detectives in a mystery story. Each month, subscribers receive a red-and-black box with clues, ciphers and documents for investigating a case. The stories change frequently, with six episodes in every “season,” and shift between the genres of horror, sci-fi and mystery.
He has used storytelling to grow revenues at his company from $132,000 in 2016 to more than $27 million in 2019. In 2021, revenues are on track to exceed $50 million.
Hogan is quick to point out that his business growth didn’t come easy. Co-founder Derrick Smith shipped the first batch of 1,500 mystery boxes out of his basement in Baltimore, Maryland, and used a local printer to produce the content. “We didn’t start off doing things amazingly. We listened to our customers, and iterated the experience,” says Smith.
Hogan’s long-term vision for Hunt A Killer drives the necessary changes he needed to make in his business to ensure his company’s success: “At the end of the day, we’re not an event company, a subscription box company or a retail company,” he says. “We’re an organization that wants to bring the world together through immersive experiences.
Hogan’s CEO tips on expanding your company:
- Listen to your customers
- Iterate their feedback and grow with their needs
- Prioritize authenticity in your products
- Keep your customers engaged by giving them a community
Apolonia Rockwell, Founder & CEO of True Safety Services
Since the passing of her dear family friend, Apolonia Rockwell has made it her mission to enhance onsite safety in the workplace. She started her company to ensure every business has the right resources, training, and expertise to improve employee safety. As a first-time CEO, she struggled with taking her company to the next-level. She was feeling stuck in day-to-day activities and felt unsure on how to execute her bigger-vision goals.
“Once I joined Vistage, I quickly understood the value of building a strong leadership team. After that, everything changed. I finally had the freedom to be the visionary that my company needed.“
Apolonia learned how to assemble a strong foundation of leaders. The leadership skills she learned from Vistage helped her attract top talent and cultivate a positive culture for her employees. She learned the value of having employees who share the same core ideals.
“Today I have a strong leadership team rowing in the same direction. My business is growing, I’m attracting top talent and creating an inspiring company culture with everyone committed to the same core values.”
Apolonia’s CEO advice to new leaders:
- Carve out time for your company’s big-picture goals
- Stop doing everything and start doing the right things for your business
- Grow a team of leaders who share the same values Step out of the weeds to be the visionary your company needs
Mike Rydin, Founder & CEO of HCSS
In 1986, with no business education “or ever having read a business book,” Mike Rydin founded a software company for the construction industry out of his bedroom in Sugarland, Texas. Total revenue for that first year was $8,000.
After 10 years of running HCSS, Rydin built the company to a dozen employees and $1 million in revenue. Still, he found himself stymied — with every staff member coming to him for everything all of the time. “I was up to my eyeballs, constantly working out the day-to-day problems of the business,” he says.
It was at that point in 1996, he knew he had to get out of the weeds and start delegating in order to scale. That’s when Rydin joined Vistage. From then on, he says, he was immersed in business information, books and ideas from speakers across the country.
“I was getting thoughts from everywhere on how to run a business, which gave me an amazing amount of knowledge to apply to any problem that arose. I was also getting a lot of help from my Chairs — I’ve had three since I became a member 25 years ago — and from my fellow Vistage members. I’ve learned from everyone. It turns out most of us have the same kinds of problems.”
Today, with 400 full-time employees and about 4,000 contractors across North America, many of whom are heavy highway infrastructure professionals, HCSS plays a critical role in helping to build the backbone of this country. Occupying a huge campus with three buildings, the company surpassed $100 million in annual revenue in 2020 and continues to grow, expand and thrive.
“The fact that during the first 10 years we went from $10,000 to $1 million— and in the next 15 or 20 years we went from $1 million to $100 million — I’m absolutely certain that we couldn’t have done all the clever things we did, or have grown to that size, without Vistage,” says Rydin.
Mike’s CEO tips on running a fast-growing business:
- Build a team of leaders to work as the backbone of your company as it grows
- Let yourself learn from other leaders, CEOs, businesses, and challenges
- Delegate work orders to other tiers of employees
- Allow managers to handle day-to-day problems
Shaun Castillo, President of Preferred Technologies
A West Point graduate, Shaun Castillo exited the Army in 2005 with no formal business education but with a strong desire to start a company with his dad, an entrepreneur.
They founded Preferred Technologies, a security integration company. “My dad started out as president while I was running operations. After a few years he graciously stepped back so I could take the reins,” says Castillo.
“By 2015, the business was solvent and with sizeable revenue, but wasn’t making profit. I was still figuring things out and making financial mistakes when I received an email from Vistage Chair, Ken Proctor. The email struck me the right way, so I agreed to meet with him.”
Shaun said that after just a few meetings and one-on-one coaching sessions, he realized he had been making bad business decisions. ”I was struggling to figure out how the heck our company was going to make money. The group helped illuminate key obstacles that were getting in my way.”
He largely credits his turn for success to his interaction with his group members and Chair. Castillo says he had “instant trust” with his group of peers and learned how to openly discuss his weaknesses and ask for help. “We put everything on the table — our business problems, personal issues, kids — whatever comes up. I do ‘life’ with this group, and the experience has fundamentally changed who I am and how I lead the company.”
Shaun’s advice on overcoming poor financial decisions:
- Analyze financial information from comparative companies
- Price your products based on value
- Build a budget – and stick to it!
- Transition from a historical financial view to a forecast view
- Leverage your debt
Start living your life of climb
This leadership path has been traveled by 100,000+ top-performing business leaders for more than 60 years. It requires a daily climb, constant rigor and a commitment to growth. But the journey is well worth the effort, for it will bring you to peaks you never thought possible.
These executives have grown their businesses to new levels by prioritizing leadership and strategy. Enhance your own leadership by leveraging their tips and applying their perspectives to your own challenges.