Posts Tagged: referrals

  • Create a winning referral program by focusing on three areas

    Create a winning referral program by focusing on three areas Webinar-on-Demand

    Watch the webinar, Driving Customer Engagement Through Referral Marketing.  Recent research on customer engagement conducted by Vistage in partnership with Salesforce revealed that CEOs from high-growth SMB companies rank customer referrals as a top strategy for marketing and sales. To better understand the inner workings of a strong referral program, I reached out to three

  • Three factors for a winning customer referral program

    Three factors for a winning customer referral program

    Customer referrals are a key strategy for high-growth small and midsize businesses (SMBs) according to a recent Vistage Research study on customer engagement. Our study of 1,352 SMB CEOs found that high-growth businesses — defined as companies with double-digit revenue growth over two years — ranked customer referrals as one of their most successful strategies

  • Build a winning customer referral program

    Build a winning customer referral program Research

    What is the best way to grow your customer base?  CEOs of small and midsize businesses rank customer referrals as one of the most effective ways to grow customers, according to a Vistage Research study. But most SMBs aren’t realizing the benefits of referrals because they lack a formal strategy. An optimized approach to customer

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