Posts Tagged: marketing plans

  • What should you spend on marketing in 2018?

    What should you spend on marketing in 2018?

    In our strategy practice, we have worked with over 50 Vistage members. We have observed that client acquisition tactics and marketing investment vary greatly, from sector to sector and from one business to the next. Marketing spend is like a box of chocolates. 2018 marks a tipping point, as powerful market dynamics are changing how

  • How much should you spend on marketing in 2017?

    How much should you spend on marketing in 2017?

    For years, companies have fervently debated how much they should spend on sales and marketing. Indeed, it can be difficult to find relevant benchmarks when establishing sales and marketing budgets. Read How much should you spend on marketing for 2018? In my experience, most companies — especially those in the B2B space — focus on

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