Posts Tagged: customer referral

  • Create a winning referral program by focusing on three areas

    Create a winning referral program by focusing on three areas Webinar-on-Demand

    Watch the webinar, Driving Customer Engagement Through Referral Marketing.  Recent research on customer engagement conducted by Vistage in partnership with Salesforce revealed that CEOs from high-growth SMB companies rank customer referrals as a top strategy for marketing and sales. To better understand the inner workings of a strong referral program, I reached out to three

  • Three factors for a winning customer referral program

    Three factors for a winning customer referral program

    Customer referrals are a key strategy for high-growth small and midsize businesses (SMBs) according to a recent Vistage Research study on customer engagement. Our study of 1,352 SMB CEOs found that high-growth businesses — defined as companies with double-digit revenue growth over two years — ranked customer referrals as one of their most successful strategies

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