Posts Tagged: Chief Outsiders

  • Marketing’s changing role

    Marketing’s changing role

    Just when you thought you knew what marketing was all about, everything is changing! In the beginning there was “little m” marketing: which means the production of brochures and adverts, the attendance of trade shows and all it entails, creating websites, and implementing online marketing automation tools. “Little m” marketing is all of the execution

  • 4 things B2B CEOs should know about e-commerce

    4 things B2B CEOs should know about e-commerce Webinar-on-Demand

      Watch the webinar: Retail Tactics for B2B eCommerce Success   In my experience, e-commerce is still a bit of mystery to some B2B CEOs. They understand that it is important to their business growth, but may not know how to decode eCommerce jargon to determine what can and should be done to maximize the opportunity.

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