How much should you spend on marketing in 2017? October 13, 2016 by Marc Emmer 7 comments 6223 viewson Sales & Marketing Articles For years, companies have fervently debated how much they should spend on sales and marketing. Indeed, it can be difficult to find relevant benchmarks when establishing sales and marketing budgets. In my experience, most companies — especially those in the B2B space — focus on sales and underspend on marketing. However, research indicates that marketing …
