What should you spend on marketing in 2018? November 9, 2017 by Marc Emmer 2 comments 10042 viewson Customer Engagement In our strategy practice, we have worked with over 50 Vistage members. We have observed that client acquisition tactics and marketing investment vary greatly, from sector to sector and from one business to the next. Marketing spend is like a box of chocolates. 2018 marks a tipping point, as powerful market dynamics are changing how …
How much should you spend on marketing in 2017? October 13, 2016 by Marc Emmer 7 comments 8766 viewson Customer Engagement For years, companies have fervently debated how much they should spend on sales and marketing. Indeed, it can be difficult to find relevant benchmarks when establishing sales and marketing budgets. Read How much should you spend on marketing for 2018? In my experience, most companies — especially those in the B2B space — focus on …