Rev the engine of your company’s growth [webinar]


To quote a sage of our time, Charles M Schulz, creator of Peanuts and Charlie Brown, “Life is like a 10-speed bicycle; most of us have gears we never use.”

So, what are these gears that stimulate your business growth?

While working with a number of clients as their interim marketing head, you start to see patterns of how high growth companies behave versus those who are suffering from no or slow growth.  Those companies that are growing tend to keep a sharp eye on their competition and their marketplace.  Maybe it is the sheer competitive spirit that drives the CEO and leadership team to be curious about their competitors constantly.  This curiosity of external factors can help us understand the first gear in the growth engine, Insight.

We have all heard the adage, “Keep your friends close, and your enemies closer.”  This applies well in the case of the Insight Gear or Gear 1.  You need to not only understand what your competitors are doing but also understand what perceptions prevail from the marketplace regarding your company.  In fact, to paraphrase Art Saxby and Pete Hayes in their book, The Growth Gears, “the opinions of your customers and your marketplace are far more important than your own.”

Once these high-growth companies have tapped external understanding with the Insight gear, what’s next?  All of that knowledge would go to waste if it were not leveraged in the refining of their Strategy.  Thus, to address Gear 2, let’s talk strategy for a moment.  How do you articulate your growth plans?  Do you want to focus on expanding geographically or by industry segments?  Or would it be a better approach to expand the offerings to your existing customer base?  Formulating this plan of how you are going to grow is based on the market insights gathered from Gear 1.

Fast forward, you really want to grow your business.  You have done your homework in the Insights arena.  You have formulated a strategic plan based on those insights.  Next, it’s time to execute!  The third gear is referred to as Execution.  Some of us might refer to this as tactics.  A perfect quote to articulate the importance of both strategy and execution follows:

“Strategy without tactics is the slowest route to victory; tactics without strategy is the noise before defeat.”  —Sun Tsu, Ancient Chinese Military strategist

This is the time to roll up your sleeves and execute on a plan that is derived from your insights and strategy.  What I remind clients of during engagements is that making growth happen is not a one-and-done process.  We will execute tactics, measure and then adjust accordingly.

Next?  The fourth gear —  you guessed it…Sales!  Insight, Strategy, and Execution gears are all turning to create this high-functioning growth engine that fuels your Sales.  Sales can now happen with a well informed strategy and refined execution based on measurement and adjustment.  Voilà!


 

 

 

 

 

 

 

 

 

Print Friendly, PDF & Email

Leave a Reply

Your email address will not be published. Required fields are marked *

Predefined Skins

Primary Color

Background Color

Example Patterns

demo demo demo demo demo demo demo demo demo demo

Privacy Policy Settings

  • Required Cookies
  • Performance Cookies
  • Functional Cookies
  • Advertising Cookies
These cookies are essential in order to enable you to move around the Sites and use its features, such as accessing secure areas of the Sites and using Vistage’s Services. Since these cookies are essential to operate Vistage’s Sites and Services, there is no option to opt out of these cookies.
These cookies collect information about how visitors our Sites, for instance which pages visitors go to most often. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.

Cookies used

Visual Web Optimizer
These cookies remember information you have entered or choices you make (e.g. as your username, language, or your region), and provide enhanced, more personal features. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.

Cookies used

Google Analytics
GTM
Gravity Forms
These cookies are used to make advertising more relevant to you and your interests. The cookies are usually placed by third party advertising networks. They remember the websites you visit and that information is shared with other parties such as advertisers. If you do not allow these cookies, you will experience less targeted advertising.