[Podcast] The Essential Elements of Business Strategy

Rich Horwath is a New York Times, Wall Street Journal and USA Today best-selling author on strategy. As the CEO of the Strategic Thinking Institute, Rich leads executive teams through the strategy process and has helped more than 50,000 managers around the world develop their strategic thinking skills.


  • The 3 key areas where business owners go wrong with strategy
  • The difference Between strategies and goals
  • The GOST framework for developing strategy
  • Why strategy needs to be a part of the ongoing conversation in your business
  • Making the right tradeoffs in your business
  • Why you need to narrow your target customer to grow your business
  • Steps a business can take to develop a strategic plan
  • How much of the execution of your strategy should be hands on
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