[WEBINAR] Grow your business in 2016: Deliver on your brand promise
Your brand is more than the message you communicate. It is more than your slogan, your logo and your trademark; your brand is the promise you make to your customers. It is your commitment to the type of experience your customers will have and the benefit they will derive from doing business with your company. Your brand strategy defines that promise in a way that differentiates you from your competition and is based on what your customers and prospects value.
A brand that lives up to its potential is both a competitive weapon and an internal unifying force. To drive clarity and focus in 2016, it is imperative that every member of your organization knows and understands the company brand promise. What’s more, each individual needs to understand his or her role in delivering on that promise.
To learn more about how to unify your employees around your brand’s promise, join Vistage and Dennis Bailen for an informative webinar on Friday, January 15th at 10 a.m. PDT to discuss The 2 Questions to Ask Employees that will Align Your Company on a Growth Path for 2016. Add this event to your calendar now, and think about how your employees would answer the following two questions:
- What is your current view of your brand promise?
- What your role in delivering this promise to customers?
Bringing your brand into each aspect of your company is essential for success. Make sure your organizational structure, company culture, job training, job descriptions, incentives, performance metrics, etc. are all consistent in support of your brand strategy. And, possibly most importantly, make sure that every employee understands their role in delivering on that promise and the impact their role produces.
Remember, every employee must understand their role in delivering on the promise – Your brand is not the face of your company, it’s the spine. (click to tweet this)