Marketing in a post-COVID market
The post-COVID-19 marketplace will present an entirely new range of challenges and opportunities for small and midsize businesses, forcing CEOs to rethink how they connect with their clients and engage their prospects. What might have worked in 2019 will be ineffective in 2021, as the economy surges in a post-COVID world and buyer behaviors change.
In this roundtable discussion with three of the very best Vistage marketing speakers, Thomas Young, Karen Hayward and Evan Bailyn, we discuss the implications of a post-COVID marketplace on marketing strategy, messaging, websites and SEO. These experts share their insights, perspectives and recommendations for how CEOs can prepare to capitalize on a revitalized economy and the next growth cycle.
About the presenters
Evan Bailyn is the CEO of First Page Sage and the bestselling author of three books on SEO and thought leadership marketing. Under his leadership, First Page Sage has grown to become the largest SEO firm in the U.S. Its list of clients includes NBC, USA Today, LinkedIn, Equinix, Verisign, and Logitech. As one of the pioneers of modern SEO, Evan used his ability to rank at the top of Google to build and sell five internet businesses in the 2000s, including one of the most popular children’s websites online. Evan has been interviewed on ABC and Fox News and featured in Forbes, The New York Times, and The Wall Street Journal. He is an award-winning keynote speaker, named Vistage Worldwide’s Top New Speaker of the Year in 2015.
Karen Hayward is an author, international speaker, and Managing Partner and CMO with Chief Outsiders, where she is responsible for building and supporting a team of world-class marketers. Located in the San Francisco Bay Area, Karen matches mid-market CEOs and Private Equity Portfolio managers with the best-fit Chief Marketing Officers to help accelerate top-line growth. Her book “Stop Random Acts of Marketing” takes the learnings from her previous experience as a VP in both Sales and Marketing and shows mid-market CEOs how to build a strategic growth plan in the digital age to deliver compelling ROI. INC named her book a Top 10 Must-read business book for 2020.
Thomas Young is a Vistage member and award-winning Vistage speaker since 2001. He has 25 years experience in marketing and sales and has helped thousands of companies increase their sales through his speaking, books, consulting and digital marketing work. Tom is the founder of Intuitive Websites, a Colorado-based website design, development and digital marketing agency. He is the author of “Intuitive Selling” and “Winning the Website War.” His third book is in the works on the subject of integrating sales and marketing teams to drive results.