Customer Engagement

Customer growth: Decisions for SMB CEOs [research]

Decisions related to business growth

Growing your customer base: it’s the central goal of most businesses. What do high-growth small and midsize businesses do differently when it comes to engaging customers? Vistage Research sought to answer that question in a study of 1,352 Vistage SMB CEOs. The results illustrate and analyze the decisions that high-growth SMB leaders have made about strategies, initiatives and investments within marketing, sales and service. While there are many variables, our analysis focused on a combination of factors stemming from a CEO’s decisions around strategies and investments for customer growth.

Download the e-Book “Customer growth: Decisions for the SMB CEO” for a detailed look at the key strategic decisions faced by high-performance SMB CEOs for customer growth. Find out where high-growth companies invest in order to accomplish their customer growth plans, and explore the top 5 winning initiatives for marketing, sales and customer service.

Vistage Chief Research Officer Joe Galvin presented the results of the survey October 10, 2017 at Salesforce Growth Camp.

Read more on the major growth decisions facing CEOs

Category: Customer Engagement

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About the Author: Joe Galvin

Joe Galvin is the Chief Research Officer for Vistage Worldwide. Vistage members receive the most credible, data-driven and actionable thought leadership on the strategic issues facing CEOs. Through collaboration with the Vistage community of…

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