Customer Engagement

13 Things Great Content Marketing Leaders Say Every Morning

“When the going gets tough, the tough get going.”
“Go big or go home.”
“Impossible is an opinion.”

Word BubbleAsk anyone, especially a leader, and they’d probably tell you at least one motto they adhere to, that one sentence that jars them out of a rut and back into the game. It’s amazing how powerful words can be and how they can affect even someone with authority. If you’re that someone, then you hold in your hands the responsibility to keep your team going, to do the best they can as a content marketing workforce. Your team looks up to you as their leader so you need to pull it together, to always have it together. But you’re only human and there’s only so much you can do. If you’re looking for the perfect words to give you a boost, look no further.

Here are 13 things great content marketing leaders say every morning to start their day right:

1. “Time is gold”
Though you may be operating on different time zones, this doesn’t mean that there’s room for inefficiency. Make sure your team understands that time is of the essence by showing them that every minute counts. Collaboration tools will help you stick to a schedule that works for everyone so your team is on the same page about all tasks, ensuring everyone is on point about what needs to be done to achieve goals.

2. “The best things in life are free”
Working in virtual management exposes you to different types of people from all walks of life. People tick differently and it’s up to you to figure out which buttons your team best responds to. While monetary incentives contribute a lot in boosting productivity, there are many other things you can offer your team that will make them work even better.

3. “Talk is cheap”
It is one thing to say something and it’s another to actually do it. Make sure communication is clear by following through with whatever you say to your team. By sticking to your word, this paints an image of integrity for you, telling your team that they can trust what you say. While anything official needs to be in writing to have merit, make it so that your word has weight with your team.

4. “An update is available”
Even the best project management software can still improve so make sure yours is up-to-date to ensure that it will be at its best when you’re using it. Take note though that updates also apply to you and your team. You can also publish updates by putting up a blog for your team, since you know how online blogs can help business, particularly in engaging with people and providing updated information. There’s always room for improvement so encourage your team to strive to be better in what they do, which will surely give you better results as well.

5. “Change is inescapable, but progress is not”
A content team is made up of individuals each with their own set of skills, such as writing and proofreading content for clients and knowledge that allow them to contribute to the task at hand. Recognize that every person in your team has a role to play so you can figure out how to nurture and make the most out of their talents. Individuality is a good thing because it lets you tap into different resources so you can address needs more thoroughly in an enterprise collaboration system.

6. “You go get them, tiger!”
There are different ways you can go about boosting productivity but most of the time positivity does wonders. Instead of stressing people out by barking orders and hovering, the gentler route in content marketing involving affirmation and support yields better results. Show them that you’re part of the team and they’re likely to play better.

7. “If you’re going through hell, keep going”
Listen to Winston Churchill. Even when you think you’ve got the best practices for creating a content workforce down pat, you will still encounter problems along the way. When you do, keep going. Don’t linger around the problem too much that you miss out on the opportunity to solve it.

8. “No day but today”
Carpe diem. Seize the day. Whether you want to apply good content marketing practices or simply try out new strategies for marketing your client’s content, such as measuring engagement through social media metrics, there is no better day than today to give it a shot. If you keep waiting for the perfect chance, it will never come. Don’t wait until you run out of tomorrows to do what you want to do with your team.

9. “Nothing ventured, nothing gained”
Everything you do carries risks but you’ll never know what will happen until you try. If it’s anything at all that only has the team’s well-being in mind, then the rewards should outweigh the risks. The unfamiliar can be scary but once upon a time working with a team doing content marketing was unthinkable too. But look at it now. If no one gave content marketing practices the time of day back when it all began, online marketing and engagement would not exist. You would not have a team right now and these sayings would mean nothing to you.

10. “Don’t be a hero”
Remember that successful content marketing teams collaborate so don’t be afraid to ask your team for help, even through your team’s social media handles for quick communication exchanges. You may be in charge but that doesn’t mean they won’t be able to give you a hand. If it’s a problem that affects everyone, give everyone the chance to pitch in. Again, you’re part of a team. You’re not alone.

11. “All that glitters is not gold”
There are a lot of project management methodologies out there for you to try but that doesn’t mean that all of these would work for you and your team. This isn’t to mean though that they’re not effective, but think of it as more of a compatibility issue. This is why you may have to go through a period of adjustments before you get the hang of agile project management when working with a team. Be discerning so you don’t end up needlessly trying methods which could save you time and money in the process.

12. “Rome wasn’t built in a day”
You start with finding the right project management tool and a content marketing strategy for your project to use with your team. You assign tasks. Tasks are completed. Goals are achieved. When new goals appear, new tasks are created. Everything you do is a step towards the completion of your project and each step you take is essential. Be patient, be methodical, and eventually all of your goals will be met.

13. “It always seems impossible until it’s done”
Successful content teams are not known for being timid. They are tenacious. They may start small but they will start hacking at a problem nonetheless because they know solutions don’t just fall from the sky. And it is in this very doing that they arrive at the answer to the problem. Sometimes paths taken are predictable, sometimes they take surprising turns. But what remains is that you won’t get anywhere if you don’t take the first step. Make sure your team takes that step and you don’t have to worry about being held back because you’ll always be moving forward.

Showing up is half the battle
Content marketers and leaders are not always perfect but each one has the propensity to be great. By taking these sayings to heart, you are given a fresh, new outlook on managing your content marketing team. Collaboration tools can improve knowledge work but it really is up to you how your team turns out. Let these words enlighten you as the first rays of the sun hits your face so you, as a content marketer and leader, can steer your team in the right direction.

Category: Customer Engagement

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About the Author: Jona Jone

Jona Jone was a mortgage originator in Philadelphia, PA and is now a Business and Property Specialist. She writes about real estate investment, business, parenting and

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