Sales & Marketing

Here you will find insight on marketing your business and how changes today affect what you can do tomorrow. Our specially selected bloggers deliver actionable information on our sales and marketing blog articles, helping you continue improving and growing, while consistently making the decisions that allow you to easily do more with less. These marketing articles differentiate themselves from our sales articles, identifying the advertising and public relations programs associated with business marketing in relation to the interpersonal aspects of selling. All of our sales and marketing articles dig deeply into the strategies for making your marketing and sales teams stronger.

  • Create a winning referral program by focusing on three areas

    Create a winning referral program by focusing on three areas Webinar-on-Demand

    Watch the webinar, Driving Customer Engagement Through Referral Marketing.  Recent research on customer engagement conducted by Vistage in partnership with Salesforce revealed that CEOs from high-growth SMB companies rank customer referrals as a top strategy for marketing and sales. To better understand the inner workings of a strong referral program, I reached out to three

  • Build a winning customer referral program

    Build a winning customer referral program Research

    What is the best way to grow your customer base?  CEOs of small and midsize businesses rank customer referrals as one of the most effective ways to grow customers, according to a Vistage Research study. But most SMBs aren’t realizing the benefits of referrals because they lack a formal strategy. An optimized approach to customer

  • Creating a proactive customer experience  [video]

    Creating a proactive customer experience [video] video

      “One needs to aggressively solicit complaints to find out what problems to solve.” — John Goodman Look for problems before the customer finds them When it comes to the customer experience, it benefits CEOs to think proactively and uncover, announce, and solve problems before customers become agitated. And the reason is simple enough, says

  • What should you spend on marketing in 2018?

    What should you spend on marketing in 2018?

    In our strategy practice, we have worked with over 50 Vistage members. We have observed that client acquisition tactics and marketing investment vary greatly, from sector to sector and from one business to the next. Marketing spend is like a box of chocolates. 2018 marks a tipping point, as powerful market dynamics are changing how

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