6 tools to take your business global Article March 21, 2016 by Nick Rojas 0 comments 1848 viewson Market Development Are you preparing to step into the wide world of globalization and start selling internationally?
Sesame Street Moves to HBO: Can you tell me how to get to brand promise? Article September 23, 2015 by Nick Rojas 0 comments 1610 viewson Market Development On August 13, 2015, two worlds collided – that of struggling public television with the ever-growing market of digital video streaming services. That Thursday, HBO announced a five-year deal with Sesame Workshop – the nonprofit group behind “Sesame Street” – allowing the premium cable network exclusive first-run rights of all new episodes before they will …
Bringing Your Brand Abroad: 4 Steps to Going Global Article August 28, 2015 by Kim Castleberry 0 comments 1875 viewson Market Development Eric Bershad started Phillip Jeffries, a wall coverings company, in the early 1970’s with less than $5,000 in his pocket and three cases of Japanese grass cloth. Today, the international wall covering business makes frequent appearances on Bravo TV’s Million Dollar Decorators. Based in Fairfield, New Jersey, the business has stayed in the family for …
How to Evaluate New Markets Article March 28, 2013 by Marc Emmer 0 comments 4163 viewson Market Development There is one thing almost all entrepreneurs have in common; they want to grow. They seem to have an insatiable appetite for more; more customers, more margin and more revenue. The most fundamental of entrepreneurial questions is what business to be in, and expansion into new markets can reframe everything from branding to resource requirements. …