Why flexibility is a strategic business model advantage [Podcast]
The 2008 financial crisis was catastrophic for many businesses in the printing industry — but not Printing Management Associates (PMA). As founder Jeff Brady explains it, that’s because of PMA’s unique business model, which runs “lean and mean” and has the flexibility to quickly adjust to its clients’ needs. By connecting companies to printing manufacturers and technologies, PMA is able to help its clients manage their digital and print-marketing channels in a more efficient and effective way, without carrying the burden of owning any equipment.
In this episode of the Vistage podcast, Dave Nelson talks with Brady about his business strategy, which has made PMA a success story since 1993. The founder shares how he’s managed to lead PMA through rapid changes in the marketplace, the importance of diversifying your service portfolio and how to develop solutions that reduce costs while improving ROI.