Pete Hayes


Pete Hayes co-runs the country’s largest strategic growth implementation company focused on mid-size businesses. His firm, Chief Outsiders ( helps owners and CEOs of mid-size companies implement their visions for growth by offering “executives-as-a-service." Pete’s team of Chief Marketing Officers have sat on the leadership teams and helped implement growth plans at over 200 mid-size companies. While Hayes learned his trade in marketing at IBM, AMD, Businessland and Y&R, the partners and associates at Chief Outsiders have all held VP of Marketing, CMO or higher roles at operating companies in a wide variety of B2B, technology, healthcare, energy, consumer and other industries. Chief Outsiders allows leaders of mid-size companies to add a market-focused senior executive to their leadership team on a part-time basis for fraction of the cost or complexity of a full time hire.