Natalie Nathanson is the President & Founder of Magnetude Consulting. Magnetude Consulting is a B2B marketing firm that works with companies looking to grow more rapidly and compete more effectively, helping our clients market the right way in today’s increasingly complex environment. We provide growth strategy consulting services as well as full-service fractional marketing department implementation support. Our full-service capabilities span messaging and positioning, digital marketing, demand generation, channel & sales enablement, content development and brand visibility. Prior to founding Magnetude in 2012, Natalie was at analyst firm Forrester Research, leading the marketing team that sold into the tech sector. She also served in in-house marketing roles at a number of successful tech startups. Natalie speaks at industry events on a range of growth-oriented topics and has advised numerous companies on go-to-market and marketing strategies and plans as a mentor and pro-bono advisor, in addition to the realm of her marketing firm.