Marc Emmer

  • What should you spend on marketing in 2018?

    What should you spend on marketing in 2018?

    In our strategy practice, we have worked with over 50 Vistage members. We have observed that client acquisition tactics and marketing investment vary greatly, from sector to sector and from one business to the next. Marketing spend is like a box of chocolates. 2018 marks a tipping point, as powerful market dynamics are changing how

  • Cascading accountability throughout the organization

    Cascading accountability throughout the organization

    “Best-in-class organizations provide structure to enable employees to be the best versions of themselves.” In my travels as a professional strategic planning facilitator, I have worked with thousands of business executives. A common theme among them is a level of frustration about a perceived lack of accountability. Whenever a CEO says, “I just wish I

  • How great executives make transparent decisions

    How great executives make transparent decisions

    We are entering a new era of executive management. Travis Kalanick’s quick exit from Uber is just the latest in a litany of high-profile ousters of founders such as Jerry Yang (Yahoo) and Jack Dorsey (Twitter)[i]. Some of tech’s most prominent stars have been booted for bad behavior, and others for corporate performance. But Kalanick’s

  • State of the economy: A mid-year review

    State of the economy: A mid-year review

    Within our strategic planning practice, we have a front-row seat to trends emerging within the economy. As we’ve observed, business owners are currently trying to make sense of the politically charged environment and its potential impact on the broader economy. The government’s reporting of Q1 Gross National Product (GNP) is the first meaningful objective measure

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