Vistage Research Center

Get actionable, data-driven insights and expert perspectives from our global community of CEOs and thought leaders. Led by Joe Galvin, Chief Research Officer

Marc Emmer

  • 5 marketing spend trends to act on now Article

    Marketing as a profession is undergoing a seismic shift. Marketers are under mounting pressure from C-suites to deliver measurable results. By all accounts, companies are spending more on marketing and leveraging a dizzying array of digital assets. They are also struggling to develop relevant media in an environment saturated by an endless stream of content.

  • Economic trends affecting business in 2019 Article

    In Part 4 of our series on external trends impacting small and midsize companies in 2019, we study economic trends affecting business. As we transition into 2019, the mood of the nation is both optimistic and skittish. In the 10th year of a record broad-based recovery, there is strong consensus by economists that a soft

  • Political trends affecting business in 2019 Article

    In Part 3 of our series on external trends impacting small and mid-sized companies in 2019, we study political trends affecting business. Note: Every effort has been made to present a balanced, unbiased reporting of these trends.   China and international trade As of this writing, U.S.-China relations have soured further after the arrest of

  • Technology trends affecting business in 2019 Article

    In the second post of our series on trends facing small and midsize businesses in 2019, we focus on technology trends. Into the future, technology departments and their management teams must address aging systems and resolve data and privacy issues, while creating client-facing technologies that drive enterprise value. [i] As emerging technologies take hold, so

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