Heather Lutze

Heather Lutze has delivered over 500 programs in 15+ years, empowering leaders and organizations to dominate online visibility. She built and successfully sold the Findability Group, then reinvented her career as founder of Findability University, where she trains business owners and marketing teams through hands-on “laptops up” workshops worldwide. Heather has worked with hundreds of clients, from Fortune 500 companies to start-ups, and toured globally as a main stage keynoter for Tony Robbins’ Business Mastery in seven international locations. She is the author of three books — Marketing Espionage, Thumbonomics, and The Findability Formula — and is a Certified Speaking Professional (CSP), a distinction earned by fewer than 12% of professional speakers. Known for her ability to demystify complex technical topics, Heather equips leaders with practical tools to harness SEO, AI, and content strategy to drive growth, vet vendors, and optimize internal marketing teams.