How to Become a Board Member: A Practical Path for Seasoned Executives
After decades of building companies and making high-stakes decisions, a board seat seems like the natural next step. While board membership can be a rewarding path, these positions are often limited and can be more difficult to land than most executives anticipate.
In this guide, you’ll discover:
- Traditional pathways to board membership and why they work (or don’t)
- The hidden challenges that make board positions difficult to secure
- How industry expertise and governance training factor into board selection
- Why networking remains the dominant factor in board recruitment
- An alternative path that delivers board-level impact without the barriers
The Traditional Path to Board Membership: What Actually Works
Board membership represents one of the most exclusive leadership opportunities available to executives. For those who successfully navigate the process, it offers the prestige of influence over major corporate decisions and significant compensation.
| Landing Board Roles at a Glance | ||
|---|---|---|
| Path | What it Involves | Why it Works |
| Strategic Networking | Networking requires building long-term relationships with directors, recruiters and C-suite leaders. | Most candidates are sourced through trusted referrals. |
| Governance Training | You must complete NACD or similar programs. | Training signals readiness and reduces perceived onboarding risk. |
| Industry and Functional expertise | Your expertise must match a board’s specific skill gaps. | Boards choose candidates who fill immediate needs. |
| Time and Availability | Commitment to meetings, prep and crisis work is required. | Boards only select directors who can fully participate. |
Networking Remains the Dominant Selection Mechanism
Nearly 70% of boards use personal networking and word-of-mouth to identify candidates, according to the National Association of Corporate Directors. This requires focused relationship-building with sitting directors and search firms who influence nominations.
Executives raise their visibility through thought leadership and consistent engagement with board-focused recruiters. The most successful candidates invest years cultivating these relationships so they are top-of-mind when openings arise.
Governance Training Strengthens Credibility
Governance programs from groups like NACD help executives understand fiduciary responsibilities, oversight expectations and boardroom dynamics. These credentials signal preparedness and reduce perceived risk for nominating committees.
Boards Hire for Specific Expertise
Boards fill defined skill gaps, not general leadership roles. Large public companies often want former senior executives who have handled high-stakes decisions and complex stakeholder expectations. Growth companies may prioritize leaders who have scaled organizations quickly. Functional specialties (especially finance, technology transformation and cybersecurity) remain top drivers of selection.
Time Commitment and Availability
Board work can range from 200 hours a year to far more during crises. Most boards expect multi-year commitments, and directors must be available for meetings, prep and urgent issues. While more employers recognize the value of allowing executives to serve, the practical time demands still limit who can take on these roles.
The Uncomfortable Reality: Why Board Seats Remain Scarce
The traditional path to board membership works for some executives, but competitive board seats are limited, and even well-qualified executives face significant barriers to securing them.
| Board Seat Realities at a Glance | ||
|---|---|---|
| Barrier | What it Means | Why it Limits Qualified Executives |
| Low Board Turnover | Few seats are open each year. | Supply never meets demand. |
| Relationship-driven Recruiting | Boards rely on known networks. | Outsiders struggle to break in. |
| Narrow Candidate profiles | Boards hire for specific gaps. | Strong résumés don’t matter if timing is off. |
| Cultural Fit Expectations | Style and dynamics influence decisions. | Selection becomes subjective and exclusionary. |
Limited Turnover Creates a Supply Problem
Most corporate boards have between 9 and 12 directors, and turnover remains slow even as diversity initiatives create incremental change. Public company boards, which offer the most prestigious roles, have especially long director tenures and intense competition. Private company boards present more opportunities but often involve compensation and governance models that don’t align with what many executives are seeking.
The ‘Who You Know’ Factor Creates Insider Advantage
Board recruitment still depends heavily on personal networks. Executives without long-standing connections to sitting directors, investors or search firms have a harder time getting noticed. This dynamic isn’t usually intentional exclusion, but it does keep opportunities circulating among well-connected insiders.
Board Searches Prioritize Specific Profiles
Boards don’t simply seek “qualified executives.” They look for specific expertise that fills an immediate gap, such as financial oversight, digital transformation, or market expansion. Even highly qualified executives are often passed over simply because their background doesn’t match the board’s timing or needs.
Politics and Cultural Fit Complicate Selection
Beyond qualifications, nominating committees assess interpersonal chemistry and how a candidate will influence group dynamics. These judgments are subjective and can exclude executives whose experience is strong but whose style doesn’t align with the board’s culture.
The Alternative: Vistage Chair, Board-level Impact Without the Barriers
For executives seeking to leverage their experience and build a lasting legacy, becoming a Vistage Chair offers a compelling alternative. The role delivers many of the same benefits that attract executives to boards without the politics and availability issues.
| Comparing board membership and the Vistage Chair role | ||
|---|---|---|
| Factor | Traditional Board Membership | Vistage Chair Role |
| Number of Companies Impacted | 1-3 organizations | 12-16+ companies simultaneously |
| Selection Process | Highly competitive; relationship-dependent; limited control over timing | Application-based, with clear qualification criteria; you control timing |
| Required Experience | Varies; often requires C-suite experience at comparable company size | 10+ years executive experience with P&L responsibility exceeding $5M |
| Time Commitment | 200-400+ hours annually; quarterly meetings plus committee work | Monthly full-day group sessions; monthly one-on-one coaching; flexible scheduling |
| Income Potential | Fixed director fees; limited opportunity for growth | Variable based on practice size; average career earnings of approximately $3.5M over a typical 14.5-year tenure |
| Role Duration | Typically 5-10 years per board; limited by term limits and retirement policies | Average Chair tenure of 14.5 years; sustainable throughout retirement with no mandatory end date |
| Learning & Support | Isolated; limited peer support structure | Comprehensive training; ongoing peer community; proven methodologies |
| Impact Type | Governance oversight; strategic approval | Direct coaching; facilitated problem-solving; measurable business outcomes |
Advising multiple companies at once
Board directors typically oversee one to 3 organizations. Chairs work with groups of up to 16 CEOs from non-competing companies, multiplying their reach. Instead of quarterly meetings, Chairs facilitate monthly full-day sessions that address strategic decisions and growth obstacles across many industries in real time. The variety and frequency create a broader impact than most board roles allow.
As a CEO, I was blessed to have worked in five countries on three continents, and I thought that just the impact on people I’ve worked with and led was life-changing. But to be able to impact those whom I don’t directly work with—and their organizations—has been life-changing.” – George Glover | Vistage Chair since 2016
Leveraging Executive Experience Without the Politics
Board service involves complex interpersonal dynamics and requires directors to stay at a governance level. For many executives, that distance from operational decision-making can be frustrating.
The Chair role removes that tension. Chairs guide CEOs through practical problem-solving using structured facilitation methods and monthly one-to-one coaching. They help leaders act on decisions immediately, applying their experience without crossing governance boundaries or navigating board politics.
I help members by determining who they really are as leaders and where they want to be as leaders. I also provide them with a platform—a place to stand and grow, to find support and to make change possible. Most people need that kind of support to go through a major change. They don’t have to go it alone.” – Lance Descourouez | Vistage Chair since 1998
Building a Sustainable Practice on Your Terms
Board seats are limited, timing-dependent and outside an executive’s control. Compensation varies widely, and opportunities are unpredictable.
Chairs operate differently. As independent contractors, they build their own practices, with earning potential tied to group size and long-term member relationships. Members stay an average of 5 years, creating stable recurring income rather than the short-term contracts typical of independent coaching. The role offers schedule flexibility and can be sustained well into retirement, providing both purpose and income far beyond traditional board pathways.
Being a Chair is an opportunity to have an impact not just on an individual, not just on a team, but actually on other employees, on the families that those people go home to, and the ripple effect of that.” – Scott Seagren | Vistage Chair since 2010
Access to Proven Methodologies and Real Support
New board members often feel isolated and unsure how to contribute without overstepping.
Chairs receive comprehensive training through the Chair Academy, plus ongoing support from a global community of 1,300 Chairs. Beyond training, Vistage provides back-end support for marketing, billing and member engagement, so Chairs spend more time coaching and less time on administrative tasks. Local Chair communities offer peer collaboration in your market, helping new Chairs build their practices faster.
For those who Chair a Vistage group, it’s rewarding beyond almost anything. The ROI goes way beyond the money. Like me, you’ll probably do it the rest of your life.” – Troy Rice | Vistage Chair since 2011
Creating Legacy Through Direct Leadership Development
Board service influences organizations from a distance. Chairs influence leaders directly. Through monthly group meetings and individual coaching, Chairs help CEOs grow their companies through improved decision-making and leadership skills.
The ripple effect touches entire organizations and communities. Many Chairs describe this as the most meaningful work of their careers because they can see and measure the impact of their guidance.
I’m a huge believer in the power of a group. Vistage combines this with the opportunity to work with high-performing CEOs and entrepreneurs to create growth and value for themselves, their employees and families, and the entire community.” – Linda Gabbard | Vistage Chair since 2005
Is the Vistage Chair role right for you?
The Vistage Chair role isn’t for every executive, and that’s by design. It represents a compelling alternative for leaders who want board-level impact without the limitations of traditional board membership.
The role makes sense if you:
- Have 10+ years of executive experience with P&L responsibility exceeding $5M
- Led teams of 25+ people and possess strong business acumen and emotional intelligence
- Want to guide multiple companies rather than provide governance oversight to one or two organizations
- Prefer direct coaching and facilitation over the arms-length governance role of board membership
- Seek schedule flexibility and the ability to build a practice on your terms
- Want a sustainable role that provides purpose and income well into retirement years
- Value community and support rather than operating independently
Your decades of leadership experience are too valuable to waste. The question is, which path allows you to create the greatest impact while aligning with your personal and professional goals?
