CEO and Executive Leadership News

Vistage Member on Staying Competitive: Culture is Key

More than 60 percent of small-business owners expect to increase the number of workers on their payrolls, according to the May 2015 Wall Street Journal/Vistage Small Business CEO Survey. How can small businesses add and retain quality players in this environment? In this episode of The Pulse of Small Business, we talk with Vistage member Jessica Hawthorne-Castro in her Hawthorne Direct ad agency about the reward system she implements to stay competitive in the labor market.

Introducing the Pulse of Small Business

Discover how you can take action based on the sentiments of hundreds of CEOs and small business owners from across the U.S.

The WSJ/VISTAGE Small Business CEO Survey


A monthly survey measuring the sentiment of U.S. small-business CEOs and owners about the economy. Respondents are limited to businesses with annual revenues of $1 million to $20 million. The findings are analyzed by Dr. Richard Curtin, University of Michigan. View an interactive tool with the full results at