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Vistage CEO Climb | How to Build a High-Performance Culture

Thursday, September 23, 2021 8:00 a.m. - 9:30 a.m. PDT

How to Build a High-Performance Culture: The CEO's No BS Way to Get It Done

“David was a highly energized speaker that brought a message that had “real world” applications. His message gave me inspiration on ideas to drive the culture at my facility. His approach was different from what I have seen in the past and I have already reached out on how we can implement more in our company.”

World-class organizations have long recognized the powerful influence their cultures have on the performance of their people, and by extension, the performance of their companies. Not surprisingly, while most organizations allow their cultures to evolve naturally, top-performing ones don’t leave this to chance. Instead, they’re amazingly intentional about how they create and drive the culture they want to have. How they do it is the topic of this program.

This is not your standard abstract or theoretical program about the importance of creating a vision or mission statement. Rather, it’s a practical, actionable, no nonsense program designed to give participants the tools to leverage their corporate culture as a distinct competitive advantage.

What will you learn from this workshop on High-Performance Culture?

As a former award-winning CEO, David Friedman knows firsthand what it takes to build a high-performance culture, and more importantly, he knows the impact it can have on the bottom line. Delivered with his down-to-earth, yet passionate style, and filled with lots of examples from his 27 years of personal leadership experience, David’s program covers such topics as:

  • The difference between a good culture and a high-performance culture
  • Why values are less important than behaviors
  • Why vision and mission statements are often a mistake
  • Critical mistakes most leaders make in defining their culture, and how to avoid them
  • The role of ritual in sustaining a focus on culture over the long run

What others have said about David Friedman:

“David Friedman and his workshop should be required for all members and their teams, it is that good and that important. Literally 100% of my members are taking ACTION based on this.”

“David was outstanding. As I said at the conclusion it was the perfect intersection of form and substance on a highly engaging subject. I could not recommend David highly enough.”

“David’s perspective is unique, well-delivered, and very actionable.”

“This was INCREDIBLE! He took a very intangible topic and gave us specific and actionable items on how to impact our team culture.”

About Vistage CEO Climb Events

Peak performers climb higher when they surround themselves with peers who’ve got their back.

Our CEO climb event is an exclusive monthly event for business leaders to take their companies — and their teams — to a whole new level of success. There is no charge or obligation — just a great opportunity to:

  • Join other business leaders around the country who are dedicated to elevating their company and leadership.
  • Participate in an engaging Q&A session.
  • Gain insight into what gives some of the world’s top-performing CEOs a tremendous competitive advantage.

Event Speakers

David Friedman

David Friedman is the retired President of RSI, an employee benefits consulting firm headquartered in Mt. Laurel, New Jersey. Under his leadership and direction, RSI grew from 2 employees to a staff of more than 100 professionals and annual revenues in excess of $16 million. The firm won numerous awards including being named one of the Best Places to Work in the Philadelphia region 3 times and one of the Best Places to Work in New Jersey 4 times. In 2006 RSI earned the New Jersey Governor’s Award for Performance Excellence – Gold Level, the highest award for total quality available in the state. In 2011, David published his first book, "Fundamentally Different," based on the insights he learned and taught during his leadership career. Today, he’s a frequent guest speaker and seminar leader (more than 80 talks per year) on leadership, organizational culture, and building high performance teams. He also serves as a consultant to dozens of companies around the country. David is a 1983 graduate of the College of William & Mary with a degree in philosophy.

Irina Baranov, Vistage Master Chair

Irina Baranov is an award-winning Vistage Chair, Speaker and Faculty member, as well as a Certified Executive Coach. She shares practical and impactful tools that inspire clarity, confidence and action to help people achieve their business and personal goals. In her 1-on-1 coaching work, as well as with groups and audiences around the world, she helps create lasting change through self-awareness, connection and experiential learning. Her advice has been featured on CBS, NBC and ABC, as well as in numerous print and online publications.


Virtual event

8:00 - 8:05 AM

8:05 - 9:00 AM
David Friedman - How to Build a High-Performance Culture: The CEO's No BS Way to Get It Done

9:00 - 9:15 AM
Q&A with David Friedman

9:15 - 9:25 AM
Vistage Member Ambassador story

9:25 - 9:30 AM
Closing remarks