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Vistage CEO Climb: Change Matters

Thursday, June 24, 2021 11:00 a.m. - 12:30 p.m. PDT

Change Matters: Finding Your Blue Ocean Strategy

The speed of change in our business environment today requires a new approach to strategy and execution so you can move quickly into new markets, shape them and soar to new heights.

In this live event for business leaders, Andrea Simon, PhD, anthropologist and corporate consultant working with companies that need to change, takes you through a discussion and exercise to help you:

  • Think about your business in new ways
  • Think like a customer might
  • Visualize new opportunities that you might not see otherwise

Using materials from the highly popular book by Rene Maubourgne and W. Chan Kim — “Blue Ocean Strategy” — Dr. Simon is interested in taking you into the model that other companies have used to successfully find new ways to serve and solve customer needs.

What is so interesting and important about the Blue Ocean Strategy model and the research behind it, is how it offers a way of thinking about customers and non-customers to open up new “market spaces.”

Value to guests:
What will you learn from this workshop on Blue Ocean Strategy?

  • Forget the competition
  • Rethink your own business strategy
  • Really begin to see the unsolved needs of customers and non-customers in a new way, so you can reignite change in your company

In this CEO Climb Event we will engage the attendees in active learning so they can experience the tools of Blue Ocean Strategic thinking. We know that the two of the hardest things are 1) for a customer to see something that isn’t there yet and 2) for you to get out of the office and begin to really see, feel and think like your customers and even those you would like to be your customers. These tools are crafted to help you do both.

It’s about how to see new opportunities by listening better within your own company, challenging the assumptions that drive your present strategy and finding ways to really “see, feel and think” in new ways.

About Vistage CEO Climb Events


Peak performers climb higher when they surround themselves with peers who’ve got their back.

Our CEO climb event is an exclusive monthly event for business leaders to take their companies — and their teams — to a whole new level of success. There is no charge or obligation — just a great opportunity to:

  • Join other business leaders around the country who are dedicated to elevating their company and leadership.
  • Participate in an engaging Q&A session.
  • Gain insight into what gives some of the world’s top-performing CEOs a tremendous competitive advantage.

Event Speakers


Dr. Andrea Simon

Andrea Simon, PhD, (Andi) is an author, a Corporate Anthropologist and founder/CEO of Simon Associates Management Consultants (SAMC). Simon Associates Management Consultants was designed over a decade ago to help companies use the tools of anthropology to adapt to changing times. SAMC has two divisions: one specializing in strategy, particularly working with companies to review, revise, redesign and then execute Blue Ocean Strategies; the other division is focused on Inbound Marketing, essential to effectively implementing those new business strategies.

Bob Wightman, Vistage Chair

Bob has been a CEO with banking institutions for over 20 years in organizations from startup to multi-billion dollar institutions and has been a banker to almost every industry. His company, the Wightman Group, brings insight and expertise to support management in both bank and non-bank enterprises. Bob works with the highest performing Dallas-area business executives who share common values of trust, caring, challenge, and growth.

Agenda

Virtual event

11:00 - 11:05 AM
Welcome

11:05 AM - 12:00 PM
Andrea Simon - Change Matters: Finding Your Blue Ocean Strategy

12:00 - 12:15 PM
Q&A with Andrea Simon

12:15 - 12:25 PM
Vistage Member Ambassador story

12:25 - 12:30 PM
Closing remarks