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The CEO’s Journey: Growth Through Sales and Marketing

Tuesday, November 30, 2021 9:00 a.m. - 4:00 p.m. CST

Event Overview

CEOs. Drive. Growth. What story are you telling?

“If you always do what you’ve always done, you’ll always get what you’ve always got.”

In context of small business CEOs’ current reality, that famous quote from Henry Ford has a new layer of meaning. What do you do when the status quo is suddenly a hindrance to not only innovation, as Ford positions it, but to even staying the course?

The answer, is change. But how? Join your Vistage CEO peers online to roll up your sleeves and, in the words of acclaimed marketing mastermind Bonin Bough, start breaking things.

Streaming live from Irving, Texas, Bonin and Salesforce’s Tiffani Bova take the keynote stage for a day of learning, connection and actionable next steps tailored to SMBs, including:

  • How to overcome tired ways of thinking and innovate your approach to growth.
  • Personal and professional benefits of a growth-hacking mindset.
  • The causal link between employee experience and customer experience.

  • How companies can design effective EX- and CX-centered growth strategies.
  • What CEOs need to consider when designing collaboration between employees, customers and technology.

Register now for bold thought leadership and peer-to-peer learning to take you outside the box, into an innovative growth mindset.

If you are a C-suite Vistage member and prefer to attend in person, please register here!

Event Speakers


Bonin Bough

Cofounder of Bonin Ventures and Chief Growth Officer at Triller

Hackonomy 2.0: Combatting crisis - Growth in a COVID-19 world

The only way to combat the economic impact of the COVID-19 crisis, is to create value by breaking things.

Join Bonin Bough for a next-level interactive presentation that will demonstrate how to maintain business growth in the current reality. Whether it’s breaking from tradition, process, or simply “the way we’ve always done things,” this presentation will provide tried-and-tested models that enable CEOs to keep their company on a growth trajectory during this challenging time.

Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he helped brands like Oreo, Cadbury, Pepsi and Gatorade drive strategic initiatives and develop leading-edge marketing campaigns. You’ll learn how break-through communications combined with customer data is set to create an entirely new and direct relationship with the consumer.

Takeaways include:

  • How to overcome tired ways of thinking and innovate your approach to growth.
  • The value of following human attention and the evolution of technologies.
  • Personal and professional benefits of a growth-hacking mindset.

Tiffani Bova

Global Customer Growth and Innovation Evangelist, Salesforce

The Experience2

The fastest way to get your customers to love your brand, is to get your employees to love their jobs.

In today’s work from anywhere environment, collaboration and communication have never been more important. CEOs must prioritize the human element of business and find ways to stay closer to employees and customers in an engaging, meaningful way. One way is to challenge your organization to reimagine what work can look like — and how becoming an employee first, customer-centric organization will help ignite more focused growth.

Research has long established the link between customer experience (CX) and revenue generation. CX is in fact locked with employee experience (EX), in an intricate relationship in which one depends on the other to gain maximum results.

This presentation from Tiffani Bova will explore key insights including:

  • The causal link between employee experience and customer experience.
  • How employee expectations have changed.
  • How customer expectations have shifted to more personalized, digitally connected engagement.
  • How companies can design effective EX- and CX-centered growth strategies.
  • What CEOs need to consider when designing collaboration between employees, customers and technology.


Virtual Conference Agenda

Hybrid event

9:30 a.m.
Welcome remarks

9:55 a.m.
Bonin Bough, Hackonomy 2.0: Combatting crisis - Growth in a COVID-19 world

10:55 a.m.
Targeted Learning Breakouts | Track 1

Track breakouts to be announced


11:55 a.m.
Break

12:10 p.m.
Targeted Learning Breakouts | Track 2

Track breakouts to be announced


1:10 p.m.
Break

1:25 p.m.
Panel discussion | Quick talks

2:05 p.m.
Small group discussions

2:55 p.m.
Tiffani Bova, The Experience2

3:55 p.m.
Closing comments

*agenda subject to change


Breakout sessions

When & how to hire a marketing executive

Presentation details coming soon!

CEO’s candid guide to right people, right job, right fit to scale the business

Presenter: Jason Williford, Executive Advisor, Culture Index

Join the Culture Index team to reveal the true fit of your entire executive team and leaders – who is in the right seat and who is not? Do you have the right team in place to scale your business? Sick and tired of not getting the top and bottom line growth by not hiring and obtaining the right team? In this session, you will be prepped with tools to utilize data to make more objective human decisions in securing the right talent in order to drive sustainable growth. Walk away with new insights, tips, and practices to implement into your business and better align your people along the way.>/p>

Harness the power of DPIs: Adopting daily performance indicators and why they'll help transform your sales team

Presenter: Steve Heroux, Sales Force Development Expert, Professional Sales Trainer, & Keynote Speaker

There’s a reason 60% of sales teams miss quota, and it’s been the same way for the last hundred years. Key Performance Indicators, in and of themselves, are pointless. Activities drive KPIs, not the other way around. Come learn what proactive and forward-thinking CEOs are doing to impact today’s salespeople. Let’s not forget what Einstein taught us about insanity…

CEO's Marketing Dashboard

Presenter: Jee Vahn Knight, Vice President of Growth, RedRover Sales & Marketing Strategy

Information is power. In this workshop, learn how to more accurately calculate your marketing ROI (or MROI) -- not just overall but down to the channel level with accurate attribution of the real drivers of new business. Industry benchmarks will be shared, bringing your marketing KPIs into focus.

3 keys to getting your sales team to the next level

Presenter: Gary Braun, Co-Founder/Partner, Pivotal Advisors

Do you have the right team to take you to the next level of growth? Do you have the right leader to get you there? Many companies plateau at some point in their growth and cannot figure out how to get to the next level. They rely on a sales leader who is a superstar salesperson, but maybe not a great leader. Join us to learn:

  • How to assess your sales leader's skills and traits
  • How to identify the key processes and systems that need to improve for growth
  • Alternatives for hiring or developing you next sales leader

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