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Experience Vistage | DC

Thursday, September 29, 2022 7:30 a.m. - 11:00 a.m. EDT

Event Overview

The Communication Equation: The Art & Science Of Effective Communication

Imagine speaking about your company’s products or services and being ABSOLUTELY CERTAIN you are engaging your customers or clients in the most compelling way possible.

Imagine communicating with your team and employees and being SURE that you are motivating and inspiring them to reach their full potential.

Veteran researcher, social scientist, and executive coach guides you through The Communications Equation – an easy-to-remember formula to ensure that your messages are as persuasive and compelling as possible.

The program is a workshop where participants will learn how to craft their perfect “WHY” statements, analyze their own unique communication styles, and receive concrete and personalized recommendations for how to improve.

Vistage members WILL walk away understanding how to communicate, engage clients, and inspire their team more effectively.

Event Speakers

Matt George

As a social scientist and researcher, Matt’s track record of success showcases the most impactful messaging strategies, creative concepts, and contextual audience segmentation analysis available on the market. His strategic communications research career spans 13 years as a partner with Luntz Global Partners (a boutique message research group), his own independent strategic research firm, Matt George Associates, and as a partner at Seven Letter Public Relations, where he runs the Seven Letter Insights Group – the strategic communications research arm of the firm. Seven Letter is a bipartisan coalition of communications experts with experience ranging from the White House, the Floor of the Senate, and Fortune 100 companies. Drawing on a background of international relations, policy analysis, and statistics, Matt’s research approach is grounded in attention-to-detail and a focus on understanding context. By identifying underlying biases that explain why consumers, voters, and donors behave the way that they do, Matt’s research goes beyond WHAT… it explains WHY. His clients include Fortune 500 companies, education non-profits, entertainment creators, tech co’s and trade associations. He’s perhaps best-known for his work with HBO’s ground-breaking communications and market research. He has collaborated with The College Board, Facebook, AARP, Google, The Fred Rogers Company, UFC, Netflix, and many, many more.


Columbia Country Club
7900 Connecticut Ave.
Chevy Chase, Maryland