As a social scientist and researcher, Matt’s track record of success showcases the most impactful messaging strategies, creative concepts, and contextual audience segmentation analysis available on the market. His strategic communications research career spans 13 years as a partner with Luntz Global Partners (a boutique message research group), his own independent strategic research firm, Matt George Associates, and as a partner at Seven Letter Public Relations, where he runs the Seven Letter Insights Group – the strategic communications research arm of the firm. Seven Letter is a bipartisan coalition of communications experts with experience ranging from the White House, the Floor of the Senate, and Fortune 100 companies. Drawing on a background of international relations, policy analysis, and statistics, Matt’s research approach is grounded in attention-to-detail and a focus on understanding context. By identifying underlying biases that explain why consumers, voters, and donors behave the way that they do, Matt’s research goes beyond WHAT… it explains WHY. His clients include Fortune 500 companies, education non-profits, entertainment creators, tech co’s and trade associations. He’s perhaps best-known for his work with HBO’s ground-breaking communications and market research. He has collaborated with The College Board, Facebook, AARP, Google, The Fred Rogers Company, UFC, Netflix, and many, many more.