7:45 - 8:45 am

Breakfast Session | Ask better business questions. Change your marketing results.

Presenter: Chip Rosales, Managing Partner, Rogue Marketing

Marketing generally works. So why is it that marketing efforts don’t often meet your desired expectations?
Perhaps it’s because most companies want to do something different… as long as it’s the same approach as their competition. Or because everything “sounds the same,” which makes it hard to know what to try next. In this session, you’ll hear the Rogue Approach to asking questions that better shape your marketing approach… so you change your overall results. Come hear the important questions to ask and receive exercises/tools that will help you crystallize the leadership you’ll soon require of all your marketing partners.

7:45 - 8:45 am

Breakfast Session | How to get everything you want from your business

Presenter: Curtis Rippee, Professional EOS Implementer, EOS

We will explore five common frustrations you face as a business leader, and how strengthening just six key components of your organization can minimize these frustrations and set you on a path to getting what you want from your business. This interactive session will include an overview of a simple, yet highly effective, two-page planning tool you can start using immediately. This tool will help clarify and simplify your vision so that everyone in the organization will be crystal clear as to where the business is going and how it will get there.

7:45 - 8:45 am

Breakfast Session | Is your company investment grade? 12 key factors to attract an outsized valuation.

Presenter: Zane Tarence, Managing Director and Partner, Founders Advisors and Vistage Speaker

Given today’s white hot M&A climate, business owners need a candid market perspective on what drives enterprise value.

Join us to learn:

• What it takes to attract an outsized valuation from institutional grade buyers


• A 20 minute market based approach to assess your company’s “investability”


• Top 5 deal breakers and seller missteps


• How to better align operational focus with value creation

7:45 - 8:45 am

Breakfast Session | People are not algorithms

Presenter: Amy Ancira, Managing Director, HireBetter

Technology is dehumanizing talent. The future of business is human-to-human. Build an impactful business and unlock growth with a people-first approach to entrepreneurship, leadership, and talent.

Key takeaways:

• How to Get People to Follow You


• How to Attract Better Talent with Heart-Based Hiring and Leadership


• How to Grow & Scale with Growth Matching

7:45 - 8:45 am

Breakfast Session | Discussion hosted by the Vistage Manufacturing Network

Join local manufacturing leaders for a morning networking discussion on the challenges and innovations impacting your business and the manufacturing industry. Forge valuable connections and share insights with peers who speak your language.

Be apart of the conversation: Join the Manufacturing Network.

7:45 - 8:45 am

Breakfast Session | Discussion hosted by the Vistage Entrepreneurs and Small Business Network

Start your morning creating valuable connections and gleaning insights from local small business leaders. You’ll discuss a variety of pressing topics in a fast-moving discussion with peers who speak your language. This is an opportunity to quickly solve challenges and expand your network.

Be apart of the conversation: Join the Entrepreneurs and Small Business Network.

7:45 - 8:45 am

Breakfast Session | Revitalizing business culture through inclusion and equality

Discussion hosted by the Vistage Women in Leadership Network.

Today, previously male-dominated organizations are bringing in female talent to create a more inviting and inclusive workplace culture, and to grow their bottom line. What has been your biggest win? How has this best practice directly benefitted your business? Join local business leaders to share what you are doing to win talented women to your company and empower the women already in your workforce. Forge valuable connections, gain inspiration and share insights with peers who speak your language.

Be apart of the conversation: Join the Women in Leadership Network.

12:30 - 1:30 pm

Lunch Session | 6 mistakes that will break your business

Presenter: Jonathan King, S2 Executive Team Coach, System & Soul

There are a lot of mistakes that will break the business you put your blood sweat and tears into. But these are the mistakes that will do the most damage and, believe it or not, incredibly easy to let slip into your business.
There's a better way. Join us to learn:

• Easy mistakes that are killing the growth of your business


• 6 essential elements in your business that create clarity, control, and breakthrough


• How healthy YOUR business is with a company-specific score

12:30 - 1:30 pm

Lunch Session | CEO’s candid guide to right people, right job, right fit to scale the business

Presenter: Jason Williford, Executive Advisor, Culture Index

Join the Culture Index team to reveal the true fit of your executive team and leaders – who is in the right seat and who is not? Do you have the right team in place to scale your business? Not getting the top and bottom line growth by not hiring and obtaining the right team? In this session, you will be prepped to utilize data to make more objective human decisions in securing the right talent in order to drive sustainable growth. Walk away with new insights, tips, and practices to implement into your business and better align your people.

12:30 - 1:30 pm

Lunch Session | CEO’s Marketing Dashboard

Presenter: Jee Vahn Knight, Vice President of Growth, RedRover Sales & Marketing Strategy

Information is power. In this workshop, learn how to more accurately calculate your marketing ROI (or MROI) — not just overall but down to the channel level with accurate attribution of the real drivers of new business. Industry benchmarks will be shared, bringing your marketing KPIs into focus. Attendees will receive a complimentary one-hour working session with the RedRover pack to build the foundation your world-class marketing dashboard.

12:30 - 1:30 pm

Lunch Session | Inside sales DNA: The “secret” to motivating today’s salespeople

Presenter: Steve Heroux, Founder and CEO, Victory Selling

Success in sales today isn’t about using magic scripts, manipulative techniques, old-school tactics or using carrots and sticks to drive performance. It’s about understanding what drives each individual salesperson and knowing what “motivators” are causing them to underperform. More importantly, you must identify and understand what lives in their Sales DNA, which is made up of their internal thoughts, beliefs, motivations, competencies, and skillsets. If you can accomplish this with each one of your salespeople, you'll have the key to unlocking their full potential and ensure they perform to their highest level possible.

12:30 - 1:30 pm

Lunch Session | Opportunity zones & real estate private equity – Key concepts

Presenter: Chris Loeffler, CEO and Co Founder, Caliber

Since the opportunity zone program was established in the 2017 Tax Cuts and Jobs Act, taxpayers have had the ability to take advantage of a significant new tax incentive that concurrently benefits low-income communities. The program provides investors with the chance to reinvest capital gains into designated opportunity zones in order to defer or eliminate taxes.

12:30 - 1:30 pm

Lunch Session | Should I grow my business, sell it, or give it to the kids?

Presenter: Dave Heymann, Senior Mergers & Acquisitions Advisor, Generational Group, Vistage Speaker

Should I grow, sell, or give my business to the kids? And how do I do those things? Most entrepreneurs work hard and HOPE that generates the growth they want. Sellers typically find a buyer, negotiate a price and HOPE they get paid that amount of money. HOPE is not a strategy. During this session attendees will learn how a business is actually valued by buyers and what forces drive value up or down. We will also discuss the CORRECT way to grow a business INTENTIONALLY so that the return justifies the risk of owning a privately-held company.