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Colorado 2022

Hosted in Denver Thursday, April 14, 2022 7:15 a.m. - 4:15 p.m. MDT

Event Overview

Innovation. Courage. Decisions.

You show up for your peers and your business with full dedication — at any hour. It’s what makes the Vistage community of business leaders so special.

Now more than ever, it is imperative to innovate at the speed of life. As things continue to change in the blink of an eye, make sure you’re equipped to continue your climb. In the company of your Vistage peers (back in person!), access the insights you need to power your ascent in 2022 and beyond.

Register now for the Vistage Executive Summit for:

  • Critical keynotes. Your local economy. Your hot-button issues. Your leadership, to the next level.
  • Targeted learning sessions. Deep dives into topics keeping members up at night.
  • Peer-to-peer connections. Get to know your greater Vistage community and share your unique perspective — face to face!
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Vistage is partnering with the venue to ensure that safety measures are followed which align with the CDC and local public health protocols.
For more details from the Grand Hyatt Denver, please visit https://www.hyatt.com/info/care-and-cleanliness-americas.

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Why Attend

Check out this special invitation from keynote Allison Massari, Artist & Speaker.

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Event Speakers

Allison Massari

Artist and Speaker

The Fire Within(SM): The Art of Exceptional Self-Leadership

Prepare to be taken on a journey. In this thought-provoking presentation, Allison Massari will share how to find peace, purpose and happiness, providing tools to rise above any obstacle. As the survivor of two life-threatening car accidents, suffering severe burns on over 50% of her body, Allison’s experience is one of absolute loss, forgiveness, and ultimately, unimaginable success. Through the power of storytelling, she will take you through each step in her path to the present, weaving in humor, empathy and potent life lessons. Leave with takeaways like:

  • The answers to some of life’s biggest questions.
  • An inspired perspective on life.
  • Applicable tools for managing change and adversity.

Connor Lokar

Program Economist, ITR Economics

A Changing Landscape

The economic landscape will be changing in 2023, especially later in the year. Aggressive action by the Federal Reserve Board has also changed our outlook for 2024. We will discuss which segments will be impacted and others that will be more immune to interest rate and other pressures. We will also discuss how attendees can best prepare for the challenges and ongoing uncertainties, and we will offer business strategies and tactics that will allow for maximum profit potential given the economic landscape. We will also:

  • Analyze the Federal Reserve Board’s actions and impact on the economy.
  • Talk through key areas of disinflation and deflation.
  • Discuss varying opportunities in key markets.
  • Cover global trends and their impact on member businesses and on the US economy.
  • Analyze labor market conditions over the next several years.
  • Present an overview of the economic landscape through the rest of the decade.
  • And more!

Joe Galvin 2022

Chief Research Officer, Vistage Worldwide, Inc.

CEO Projections 2022: Embrace the Revolution

Despite mixed economic signals, small and midsize businesses are adding employees at record levels, providing workers with more options, opportunities and power than ever before. The decisions, investments and leadership challenges CEOs are focused on for 2022 center around talent, specifically the hiring, retention and development of people. In this session, you'll gain perspectives on how to embrace the workforce revolution with the latest data and insights from Vistage Research.


Grand Hyatt Denver

7:15 a.m.
Registration opens

7:45 a.m.
Breakfast Sessions

  • CEO’s Marketing Dashboard
  • The Great Recognition - Identifying the state of mental health in your workforce
  • Vistage Construction Network discussion
  • Vistage Entrepreneurs and Small Business Network discussion
  • Vistage Technology Network discussion

9:00 a.m.
General Session | Connor Lokar, The climb ahead

10:35 a.m.
Break | Marketplace

11:05 a.m.
General Session | Joe Galvin, Projections 2022: Embrace the revolution

11:45 a.m.
General Session | Connection activity

12:30 p.m.
Lunch Sessions

  • CEO’s candid guide to right people, right job, right fit to scale the business
  • Rise above the digital noise and get your brand found
  • The secrets to growing a business or non-profit organization
  • Turn on the Financial Headlights: Maximize Your Profitability & Success
  • Understanding a buyer’s motivation, behavior, and capability to execute
  • Experience Vistage - for guests only

1:40 p.m.
General Session | Allison Massari, The Fire Within(SM): The art of exceptional self-leadership

3:30 p.m.

Celebrate your community's Vistage Member Excellence Award winners and finalists and connect with fellow peers.

*agenda subject to change

Breakout sessions

7:45 - 8:45 am

Breakfast Session | CEO’s Marketing Dashboard

Presenter: Jee Vahn Knight, Vice President of Growth, RedRover Sales & Marketing Strategy

Information is power. In this workshop, learn how to more accurately calculate your marketing ROI (or MROI) — not just overall but down to the channel level with accurate attribution of the real drivers of new business. Industry benchmarks will be shared, bringing your marketing KPIs into focus. Attendees will receive a complimentary one-hour working session with the RedRover pack to build the foundation your world-class marketing dashboard.

Topic: Sales & Marketing

7:45 - 8:45 am

Breakfast Session | The Great Recognition - Identifying the State of Mental Health in Your Workforce

Presenter: Jeanette Robert, Executive Director of Expansion, Marketplace Care Partners

This interactive session will explore best practices for leaders, including:

  • How to create healthy awareness of the need to be proactive with mental well-being.

  • Building from that awareness, how to listen to understand, and facilitate a workplace
    atmosphere for employees to be heard, not feel alone, and to learn.

  • Looking forward, support and coping strategies to recognize and ensure regular care for
    employees’ mental health.

Topic: Personal Development: Wellness

7:45 - 8:45 am

Breakfast Session | Networking Discussion Hosted by the Vistage Construction Network

Join local construction leaders for a morning networking discussion on the changes and innovations that will most strongly impact the industry, from evolving technology to new workforce and staffing resources. Forge valuable connections and share insights with like-minded peers.

Breakfast provided. All attendees welcome. Join the Construction Network.

7:45 - 8:45 am

Breakfast Session | Networking Discussion Hosted by the Vistage Entrepreneurs and Small Business Network

Start your morning creating valuable connections and gleaning insights from local small business leaders. You’ll discuss a variety of pressing topics in a fast-moving discussion with peers who speak your language. This is an opportunity to quickly solve challenges and expand your network. Breakfast provided. All attendees welcome. Join the Entrepreneurs and Small Business Network.

7:45 - 8:45 am

Breakfast Session | Networking Discussion Hosted by the Vistage Technology Network

The pace of evolution of tech is only accelerating and there isn’t a single industry untouched by its innovations and challenges, from cybersecurity to digital marketing to AI. Join us for a morning networking discussion to connect with other local tech and business leaders. Come make connections and share insights with peers who speak your language.

Breakfast provided. All attendees welcome. Join the Technology Network.

12:30 - 1:30 p.m.

Lunch session | CEO’s Candid Guide to Right People, Right Job, Right Fit to Scale the Business

Presenter: David Pagard, Executive Consultant, Culture Index

Join the Culture Index team to reveal the true fit of your executive team and leaders – who is in the right seat and who is not? Do you have the right team in place to scale your business? Not getting the top and bottom line growth by not hiring and obtaining the right team? In this session, you will be prepped to utilize data to make more objective human decisions in securing the right talent in order to drive sustainable growth. Walk away with new insights, tips, and practices to implement into your business and better align your people.

Topic: Communication & Alignment

12:30 - 1:30 p.m.

Lunch Session | Rise above the digital noise and get your brand found

Presenter: Thomas Young, CEO and Founder, Intuitive Websites, LLC

Digital marketing is now the foundation of marketing success and growth strategies to get leads and sales. This presentation provides a strategic Four-Step Process for driving sales and marketing results. It helps Vistage leaders looking to get results from their website and supercharge their digital marketing efforts.

  • Understand how digital strategy drives marketing success

  • Get a successful template for digital content to drive leads and sales

  • Take away a process for building a team and measuring results and more

Bring dozens of digital marketing action items back to your team and change how you think about digital marketing.

Topic: Sales & Marketing

12:30 - 1:30 p.m.

Lunch Session | Turn on the Financial Headlights: Maximize Your Profitability & Success

Presenter: K. Scott Crawford, Partner, Preferred CFO

The future can't be predicted, but with proper tools and strategies, businesses can “Turn on the Headlights,” increasing their opportunity for prosperity while reducing risk of failure. In this session, Scott Crawford of Preferred CFO presents tools and strategies that help stakeholders elevate their company's fiscal health, confidence, and strategy by:

  • Understanding the importance and intricacies of a forward-facing financial strategy—and how to execute it.

  • Evaluating a financial teams' capabilities and ability to provide actionable information.

  • Tracking the right metrics to better inform the future.

  • Harnessing the power of forecasting to more confidently achieve goals through data-backed decision making.

Topic: Financial Management

12:30 - 1:30 p.m.

Lunch Session | The Secrets to Growing a Business or Non-profit Organization

Presenter: Dave Heymann, Senior Mergers & Acquisitions Advisor, Generational Group and Vistage Speaker

Census bureau statistics reveal it is much harder to grow a business than most entrepreneurs realize. Owners attempt to grow by increasing activity and spending money. But businesses have finite resources, and this type of “opportunistic” growth has very little sustainable success. People assume that the secrets to growth are industry specific . . . but they are NOT! Operating a company requires industry knowledge but optimizing a company is hindered by this parochial thinking. In this presentation, we discuss the three methods for intentional growth which work for businesses, not-for-profit organizations, government entities, franchisors, and franchisees.

Topic: Business Operations: Infrastructure

12:30 - 1:30 p.m.

Lunch Session | Understanding a Buyer’s Motivation, Behavior, and Capability to Execute

Presenter: Adams Price, Managing Director, P&M Corporate Finance

You get calls from a buyer, investor, or investment banker every week – but what’s real and what’s just fishing. It’s critical to understand the differences between those that can provide value in a discussion/relationship from those that are a complete waste of time. This session will provide invaluable insights into the following:

  • Deep dive on the different types of participants in the private capital markets, from strategic acquirers to the spectrum of private equity providers to regulated and non-regulated private debt providers

  • How to discern the players, understand their methods and motivations, and evaluate their ability to deliver on their promises

Topic: Mergers & Acquisitions



Grand Hyatt Denver
1750 Welton Street
Denver, CO