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The CEO’s Journey: Growth Through Sales and Marketing

Hosted in Irving Tuesday, November 30, 2021 8:30 a.m. - 4:00 p.m. CST

Event Overview

CEOs. Drive. Growth. What story are you telling?

“If you always do what you’ve always done, you’ll always get what you’ve always got.”

In context of small business CEOs’ current reality, that famous quote from Henry Ford has a new layer of meaning. What do you do when the status quo is suddenly a hindrance to not only innovation, as Ford positions it, but to even staying the course?

The answer, is change. But how? Join your Vistage CEO peers to roll up your sleeves and, in the words of acclaimed marketing mastermind Bonin Bough, start breaking things.

Bonin and Salesforce’s Tiffani Bova take the keynote stage for a day of learning, connection and actionable next steps tailored to SMBs, including:

  • How to overcome tired ways of thinking and innovate your approach to growth.
  • Personal and professional benefits of a growth-hacking mindset.
  • The causal link between employee experience and customer experience.
  • How companies can design effective EX- and CX-centered growth strategies.
  • What CEOs need to consider when designing collaboration between employees, customers and technology.

We’re thrilled to be holding this Conference in person! Invitation to the in-person event is exclusively reserved for C-suite Vistage members, to ensure valuable perspectives shared and connections made. Register now for bold thought leadership and peer-to-peer learning to take you outside the box, into an innovative growth mindset.

Why Attend


Bonin Bough's personal invitation to the Vistage community.

Are you up to the challenge from Tiffani Bova of Salesforce?
“Reimagine what work can look like. Reimagine how becoming an employee-first, customer-centric organization will help ignite more focused growth.”


Event Speakers


Bonin Bough

Cofounder, Bonin Ventures and Chief Growth Officer, Triller

Hackonomy 2.0: Combatting crisis - Growth in a COVID-19 world

The only way to combat the economic impact of the COVID-19 crisis, is to create value by breaking things.

Join Bonin Bough for a next-level interactive presentation that will demonstrate how to maintain business growth in the current reality. Whether it’s breaking from tradition, process, or simply “the way we’ve always done things,” this presentation will provide tried-and-tested models that enable CEOs to keep their company on a growth trajectory during this challenging time.

Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he helped brands like Oreo, Cadbury, Pepsi and Gatorade drive strategic initiatives and develop leading-edge marketing campaigns. You’ll learn how break-through communications combined with customer data is set to create an entirely new and direct relationship with the consumer.

Takeaways include:

  • How to overcome tired ways of thinking and innovate your approach to growth.
  • The value of following human attention and the evolution of technologies.
  • Personal and professional benefits of a growth-hacking mindset.

Tiffani Bova

Global Customer Growth and Innovation Evangelist, Salesforce

The Experience2

The fastest way to get your customers to love your brand, is to get your employees to love their jobs.

In today’s work from anywhere environment, collaboration and communication have never been more important. CEOs must prioritize the human element of business and find ways to stay closer to employees and customers in an engaging, meaningful way. One way is to challenge your organization to reimagine what work can look like — and how becoming an employee first, customer-centric organization will help ignite more focused growth.

Research has long established the link between customer experience (CX) and revenue generation. CX is in fact locked with employee experience (EX), in an intricate relationship in which one depends on the other to gain maximum results.

This presentation from Tiffani Bova will explore key insights including:

  • The causal link between employee experience and customer experience.
  • How employee expectations have changed.
  • How customer expectations have shifted to more personalized, digitally connected engagement.
  • How companies can design effective EX- and CX-centered growth strategies.
  • What CEOs need to consider when designing collaboration between employees, customers and technology.



Boaz Rauchwerger

President, Boaz Power Corporation and Vistage speaker

Create your Unique Selling Proposition (USP)

How can you stop a stranger in their tracks, and leave them wanting more information about your business? Create a strong USP —a Unique Selling Proposition. It’s one sentence that can earn you millions, and cost upwards of $250K should you hire an agency. In this interactive exercise led by Boaz Rauchwerger, former agency owner and current Vistage speaker, you’ll roll up your sleeves and get to work on answering the question: “What makes you different from the competition?” Leave with a USP you believe in, to reignite your growth engine.


Deb Gabor

CEO, Sol Marketing and Vistage speaker

Attracting the ideal customer archetype

It's a Brand. New. World. This interactive session with brand expert and best-selling author Deb Gabor will inform you to use the current state of flux to your business’ advantage, transforming your brand’s scalability with the power of "Irrational Loyalty." Join Vistage peers for a powerful, fast-paced sprint to build the strategic foundation of your brand through the proven lens of the Ideal Customer Archetype. Leave with an actionable methodology to open up new conceptual and financial territory. Start using brand strategy to un-level the playing field.


Agenda

Irving Convention Center at Las Colinas

November 29 | 5:30 - 7:00 p.m.
Welcome Reception

8:30 a.m.
Breakfast | Registration check-in

9:30 a.m.
Welcome | Networking activity

9:50 a.m.
Bonin Bough, Hackonomy 2.0: Combatting crisis - Growth in a COVID-19 world

11:15 a.m.
ACTIVITY | Taking action

11:30 a.m.
Lunch | Marketplace

12:00 p.m.
Targeted Learning Breakouts

  • Stop! Random acts of marketing
  • CEO's guide to finding and keeping outside sales hunters
  • How harnessing daily performance indicators (DPI) will transform your sales team
  • CEO's Marketing Dashboard
  • 3 keys to getting your sales team to the next level
  • 6 mistakes that will break your business


1:10 p.m.
ACTIVITY | Boaz Rauchwerger, Create your Unique Selling Proposition

1:50 p.m.
Break | Marketplace

2:20 p.m.
ACTIVITY | Deb Gabor, Attracting the ideal customer archetype

3:00 p.m.
Tiffani Bova, The Experience2

*agenda subject to change


Breakout sessions

12:00 - 1:00 p.m.

Stop! Random acts of marketing

Many mid-market companies in today's digital era lack a comprehensive growth plan. They launch sales initiatives that are reactive and ineffective, not supported by solid marketing plans, lack KPIs, and are frustrated by the lack of ROI on monies spent. Without a systematic roadmap, you can't take your business where it needs to go.

12:00 - 1:00 p.m.

CEO's guide to finding and keeping outside sales hunters

Presenter: Jason Williford, Executive Advisor, Culture Index

Join the Culture Index Team for a candid deep dive into how relentless outside sales hunters think, communicate and are motivated for long term sustainability. Do you have the right sales leadership culture to actually attract them onto your team? Once you get them, how do you keep them without allowing them to run over your Culture? Sick and tired of fighting great hunters on CRM data entry, expense reports and following the rules? We will jump into two main strategies on how to build an outside sales team that will bring you new business.

12:00 - 1:00 p.m.

How harnessing daily performance indicators (DPI) will transform your sales team

Presenter: Steve Heroux, Sales Force Development Expert, Professional Sales Trainer, & Keynote Speaker

There’s a reason 60% of sales teams miss quota, and it’s been the same way for the last hundred years. Key Performance Indicators, in and of themselves, are pointless. Activities drive KPIs, not the other way around. Come learn what proactive and forward-thinking CEOs are doing to impact today’s salespeople. Let’s not forget what Einstein taught us about insanity…

12:00 - 1:00 p.m.

CEO's Marketing Dashboard

Presenter: Jee Vahn Knight, Vice President of Growth, RedRover Sales & Marketing Strategy

Information is power. In this workshop, learn how to more accurately calculate your marketing ROI (or MROI) -- not just overall but down to the channel level with accurate attribution of the real drivers of new business. Industry benchmarks will be shared, bringing your marketing KPIs into focus.

12:00 - 1:00 p.m.

3 keys to getting your sales team to the next level

Presenter: Gary Braun, Co-Founder/Partner, Pivotal Advisors

Do you have the right team to take you to the next level of growth? Do you have the right leader to get you there? Many companies plateau at some point in their growth and cannot figure out how to get to the next level. They rely on a sales leader who is a superstar salesperson, but maybe not a great leader. Join us to learn:
  • How to assess your sales leader's skills and traits
  • How to identify the key processes and systems that need to improve for growth
  • Alternatives for hiring or developing you next sales leader

12:00 - 1:00 p.m.

6 mistakes that will break your business

Presenter: Jonathan King, S2 Coach, System & Soul

There are a lot of mistakes that will screw up the business you put your blood sweat and tears into. But these are the mistakes that will do the most damage and, believe it or not, incredibly easy to let slip into your business. There's a better way. Join us to learn:
  • Easy mistakes that are killing the growth of your business
  • 6 essential elements in your business that create clarity, control, and breakthrough
  • How healthy is YOUR business?
Get a score specific to your company.

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