Hackonomy 2.0: Combatting crisis - Growth in a COVID-19 world

The only way to combat the economic impact of the COVID-19 crisis, is to create value by breaking things.

Join Bonin Bough for a next-level interactive presentation that will demonstrate how to maintain business growth in the current reality. Whether it’s breaking from tradition, process, or simply “the way we’ve always done things,” this presentation will provide tried-and-tested models that enable CEOs to keep their company on a growth trajectory during this challenging time.

Learn how to drive innovation across your organization from someone who did it at the largest companies in the world. Bonin will share how he helped brands like Oreo, Cadbury, Pepsi and Gatorade drive strategic initiatives and develop leading-edge marketing campaigns. You’ll learn how break-through communications combined with customer data is set to create an entirely new and direct relationship with the consumer.

Takeaways include:

• How to overcome tired ways of thinking and innovate your approach to growth.
• The value of following human attention and the evolution of technologies.
• Personal and professional benefits of a growth-hacking mindset.
Read More

The Experience²

The fastest way to get your customers to love your brand, is to get your employees to love their jobs.

In today’s work from anywhere environment, collaboration and communication have never been more important. CEOs must prioritize the human element of business and find ways to stay closer to employees and customers in an engaging, meaningful way. One way is to challenge your organization to reimagine what work can look like — and how becoming an employee first, customer-centric organization will help ignite more focused growth.

Research has long established the link between customer experience (CX) and revenue generation. CX is in fact locked with employee experience (EX), in an intricate relationship in which one depends on the other to gain maximum results.

This presentation from Tiffani Bova will explore key insights including:

• The causal link between employee experience and customer experience.
• How employee expectations have changed.
• How customer expectations have shifted to more personalized, digitally connected engagement.
• How companies can design effective EX- and CX-centered growth strategies.
• What CEOs need to consider when designing collaboration between employees, customers and technology.

Create your Unique Selling Proposition (USP)

How can you stop a stranger in their tracks, and leave them wanting more information about your business? Create a strong USP —a Unique Selling Proposition. It’s one sentence that can earn you millions, and cost upwards of $250K should you hire an agency. In this interactive exercise led by Boaz Rauchwerger, former agency owner and current Vistage speaker, you’ll roll up your sleeves and get to work on answering the question: “What makes you different from the competition?” Leave with a USP you believe in, to reignite your growth engine.

Attracting the ideal customer archetype

It's a Brand. New. World. This interactive session with brand expert and best-selling author Deb Gabor will inform you to use the current state of flux to your business’ advantage, transforming your brand’s scalability with the power of "Irrational Loyalty." Join Vistage peers for a powerful, fast-paced sprint to build the strategic foundation of your brand through the proven lens of the Ideal Customer Archetype. Leave with an actionable methodology to open up new conceptual and financial territory. Start using brand strategy to un-level the playing field.