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2018 S. Central PA Vistage Executive Summit

Hosted in Lancaster Tuesday, March 20, 2018 7:00 a.m. - 4:00 p.m. CDT

Driving Dynamic Decisions

Executives are in the business of making decisions. Game-changing decisions. Make-or-break decisions. Decisions no one else can make.


You can’t see into the future. But you can improve your ability to make more effective decisions.

What is the Vistage Executive Summit?

A powerful event designed entirely for executives. Dynamic expert speakers leave you with insights to expand your perspectives, refine your instincts and improve your judgment – all of which will help you make better decisions. Peer-to-peer interactive breakout sessions will explore how to approach current challenges to uncover opportunities.

Attend the Vistage Executive Summit to:

  • Optimize your business. Uncover new opportunities using fresh perspectives from trusted experts.
  • Enhance your leadership. Sharpen your focus on the areas of greatest opportunity.
  • Lead with innovation. Bring a higher level of creativity and problem solving skills to your organization.


Event Speakers

Alex Chausovsky

Senior analyst, ITR Economics

Navigating the crest: Acute insights for improved decision-making

Alex Chausovsky’s fast-paced, information-filled presentation takes decision-making to three tiers of next level. 1. Respond effectively to the economic trends shaping S. Central PA. 2. Get informed to problem-solve proactively as changes loom for the United States. 3. Feel confident to make leadership decisions as a player on the global stage. Learn what you should be doing now, to plan for good and bad economic times to come, as you leverage dynamic decision-making to be better equipped to lead your business into 2020 and beyond.


Brian Parsley

Behavior analyst and human capital strategist

Psychology of sales

After in-depth interviews with top-producing sales professionals across industries, Brian Parsley uncovered common traits to their sales success. In his presentation he will share these traits and, more importantly, how you can transfer the concepts back to your team. Learn how meaningful stories create a winning edge; common fears sales teams share and how to overcome them; how to anticipate and control the sales process from outset to close; what top producers do to engage objections with confidence; and how to deal with self-doubt and take personal responsibility with clients.

Steve Garguilo

Co-founder of Action Surge | TEDx speaker

The science of taking action

How many times have you had an idea you were really passionate about? How many times have you waited for the perfect time/environment/circumstances to act on that idea? How many times has that idea vanished into thin air, because the "perfect" opportunity never came? No more. Steve Garguilo will explore the science of what sparks action and what holds people back, and how you can apply it to yourself and your organization to lead for optimal action and accountability. Find your sweet spot on the scale of action inertia and chaos, and leave prepared to start making big ideas happen.

Rubi Nicholas

Award-winning corporate humorist | TEDx speaker

When “what” feels like “why”

Word choice can unify or divide. The phrase, "What are you?" is often interpreted as, "Why are you?" by people of all ethnicities. In her presentation, Rubi Nicholas will explain how phrasing can be interpreted as divisive, and offer inclusive language as an alternative. Choosing words that promote inclusion is paramount to building community. Stand-up comedian, former professor, and first generation American — Rubi will use humor to demonstrate how to break down barriers through language.

Alan Todd

Founder and CEO of CorpU | TEDx speaker

How tomorrow’s leaders blend humans and machines into smart networks

In 2005, two amateur chess players, using only their personal computers, won a worldwide tournament against a field of supercomputers and grand masters. While seemingly at a disadvantage, they were expert at knowing when to leverage technology and when to rely on their own creativity. Alan Todd will explore this “human-machine symbiosis,” and how savvy business leaders are increasingly relying on approaches that blend human and digital strengths to support strategy execution. Learn how companies like Dow, Walmart and Cisco are using technology to tap organizational superintelligence and people analytics, on the verge of unlocking the first step change in management since the Industrial Revolution.


Eden Resort

7:00 AM

7:30 - 8:30 AM
Breakfast Breakouts: Family Business | Manufacturing | Technology

9:00 - 9:20 AM
General Session begins

9:20 - 10:20 AM
TEDx speakers Steve Garguilo | Rubi Nicholas | Alan Todd

10:20 – 10:40 AM

10:40 - 11:45 AM
Brian Parsley Psychology of sales

11:45 AM - 1:00 PM
Lunch Breakouts: ASHER Strategies, Inc. | Emplify | RKL LLP | Stevens & Lee/Griffin

1:00 - 1:20 PM

1:20 - 2:45 PM
Alex Chausovsky Navigating the crest: Acute insights for improved decision-making

2:45 - 3:00 PM
Summary Remarks

3:00 - 4:00 PM

Breakout sessions

7:30 - 8:30 AM

Breakfast Breakout | Family Business

Family businesses are incredibly gratifying — and challenging. Join like-minded family business leaders from around the region who understand the ins and outs of family businesses. Make valuable new connections and share insights. Breakfast provided. All attendees welcome. Start the conversation now: Join the Family Business Network.

7:30 - 8:30 AM

Breakfast Breakout | Manufacturing

Presenter: Eric Guy, Senior Partner, Predictive Synergistic Systems

How to Attract, Hire and Keep the Best Hiring the right people can make or break your business. Whether you are hiring sales people to bring in more business, operations people to make your company run smoothly, or leaders to bring it all together, hiring right is critical. We know these decisions take time, but we also know that talent management is the key to success! During this interactive session with Eric Guy, Senior Partner Predictive Synergistic Systems, you’ll have the opportunity to experience Behavioural Analytics in action, including:

  • What/ who defines Best
  • Importance of defining job requirements
  • Attracting the best
  • Gap interviewing
  • Boosting employee engagement levels
  • Performance management and coaching

Breakfast provided. All attendees welcome. Start the conversation now: Join the Manufacturing Network.

7:30 - 8:30 AM

Breakfast Breakout | Technology

Has there ever been a more exciting time to work in tech? Things are changing every day — and it’s critical to have a finger on the pulse. Join us to meet and connect with other regional tech leaders. Forge new relationships and share perspectives and experiences around what’s now and what’s next. Breakfast provided. All attendees welcome. Start the conversation now: Join the Technology Network.

11:45 AM - 1:00 PM

Lunch Breakout | Using Metrics and Compensation to Drive Company Strategy

Presenter: Bethany A. Novis, Partner, Consulting Services Group and Danielle J. Hoffer, Practice Leader, Human Resources Consulting

Beyond benchmarking, metrics can support and reinforce your overall company strategy. In this session, you’ll learn how to align key metrics with compensation and performance systems to drive business goals.

11:45 AM - 1:00 PM

Lunch Breakout | The Impact of Tax Reform on Family Owned and other Closely Held Businesses

Presenter: Jay Wagner, Co-Chair, Stevens & Lee Estates and Trusts Department, and Scott Balestrier, President/CEO, Griffin/Stevens & Lee Tax and Consulting Network

This session will focus on the impact of tax reform on the financial statements and valuation of family owned and closely held businesses, family wealth transfer, and related business transition and generational wealth management issues. We’ll also discuss how tax reform and changes in tax accounting will impact mergers and acquisitions from the perspectives of both a buyer and a seller.

11:45 AM - 1:00 PM

Lunch Breakout | Using Neuroscience Principles to “Wake Up” the Buyer’s Emotional Brain, and Shorten Sales Cycles

Presenter: Kyla O’Connell, Partner/Senior Trainer, ASHER

Elite influencers understand how to use neuroscience principles to grab attention and assist buyers in making quick decisions. In this powerful breakout session, you will learn:

  1. Six Stimuli that “Wake Up” the decision-making part of the brain
  2. Ten Cognitive Biases – Shortcuts the brain uses to make decisions
  3. Practical Applications to use these principles in the selling process

11:45 AM - 1:00 PM

Lunch Breakout | Engage and Retain Your Most Valuable Employees

Presenter: Santiago Jaramillo, Founder & CEO, Emplify, Vistage Member

Retaining and engaging top talent is more important than ever given the shortage in skilled workers. Given the average cost of turnover for an employee is upwards of 150% of their annual salary, a loss can cripple a company’s productivity and growth. However, how can leaders be sure if their actions to improve culture are truly moving the needle when people issues are many times identified in the exit interview? Join leading employee engagement expert and best-selling author of Agile Engagement, Santiago Jaramillo, to understand the three most common engagement challenges facing employers in 2018 and how to overcome them.



Eden Resort
222 Eden Rd.
Lancaster, PA
Executives are in the business of making decisions.