Marketing Matters: Responding to Changes in Buyer Behavior

About the report

78% of CEOs reported changes in buyer behavior, according to Vistage Research. These behavioral changes began as part of digital transformation, but were accelerated by the pandemic. To succeed, small and midsize businesses need to reimagine how they connect and engage with customers and prospects. 

This report serves as a guide for CEOs to rethink their marketing strategy, reinvent their digital experiences, and realign their sales and marketing teams.

Download to learn

  • How buyer behaviors have changed
  • How to identify the gap between customers and businesses
  • Where to increase marketing investments
  • Where to focus your digital spend

Plus, learn how to equip your teams to align with the buyer’s journey.

About Vistage

Vistage is the world’s largest CEO coaching and peer advisory organization for small and midsize businesses. For more than 60 years, we’ve been helping CEOs, business owners and key executives solve their greatest challenges. Today, more than 27,000 members in 26 countries rely on Vistage. Explore membership.

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