Friday, March 24, 2017 at 10 a.m. PT | 1 p.m. ET

Retail Tactics for B2B eCommerce Success

with Jay Dunn, CMO

Learn how the techniques from retail eCommerce can be adopted to run more profitable B2B eCommerce businesses. With B2B eCom sales growing to $1 trillion by 2020, Jay Dunn demonstrates why it's critically important for businesses to become best-in-class quickly, and shows you how to do it. Featuring case study and industry data, Jay Dunn shares his approach and tactics for rapid growth, and informs CEOs about what their eCommerce teams should be focused on to achieve success. If you are considering implementing eCommerce into your business, already have B2B eCommerce and are underperforming or are struggling to make eCommerce a bigger part of your business, this webinar is for you.


Friday, March 31, 2017 at 10 a.m. PT | 1 p.m. ET

Build a Winning Employee Engagement Strategy

with Santiago Jaramillo, CEO

According to The Muse, 90% of leaders think an engagement strategy is crucial—but barely 25% of them have a documented strategy. With 2017 well underway, creating a written engagement strategy to align your executive team is paramount to achieving your people goals for the year.

In this webinar, Santiago Jaramillo, CEO and Co-Founder of mobile engagement solution Emplify, will explore how to create a documented employee engagement strategy that tackles some of the most challenging problems companies face, such as listening to and gathering employee feedback, retaining top talent, and aligning them around the mission, vision, and core values of your business.

If you are the CEO or key exec of a small or medium company or are involved with authoring company strategy, this webinar is for you.


Friday, April 21, 2017 at 10 a.m. PT | 1 p.m. ET

The Changing Role of Marketing

with Stijn Hendrikse, CMO

Things are changing on the business landscape.
The marketing department is now responsible for ROI. The sales team is optimizing lifetime value of customers in addition to just closing a deal. The customer service team is dodging the reputational bullets and guarding the brand, and the PR group is shoveling content by the metric ton into the social media machine.

These tectonic shifts have impacted one department more than any other. Marketing is no longer just held accountable for the first part of the funnel. Marketing now means brand awareness, leads, customer conversions, loyalty and satisfaction.

In this webinar, you will explore:

  • Holding marketing teams accountable
  • Dealing with the chaos of digital, inbound, organic, SEO and other acronyms
  • Managing marketing “managers” and trusting them with your brand

If you are struggling with the role of marketing and how to effectively implement the changing definition, this webinar is for you.

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