Executive Coaching in Phoenix, AZ
Strengthening leadership in one of the Southwest’s fastest-growing business markets.
As one of the fastest-growing metro areas in the country, Phoenix attracts professionals who must scale quickly without losing control. Growth brings opportunity, but it also brings complexity around talent, systems, capital allocation and leadership alignment.
Vistage executive coaching in Phoenix provides CEOs, and business owners with a confidential peer advisory environment designed for leaders navigating real-world growth pressures. Vistage equips Phoenix executives with structured peer insight, proven decision frameworks and accountability that lead to stronger companies and more confident leadership.
The Vistage Advantage
| Typical Coaching or Networking Groups | Vistage Executive Coaching in Phoenix |
|---|---|
| Variable group sizes, often loosely organized | 12–16 carefully selected, non-competing executives |
| Peer-led or lightly moderated discussions | Guided by an accomplished Chair with executive experience |
| Inconsistent schedules or networking focus | Full-day monthly meetings plus private coaching sessions |
| Online environments and Zoom meetings | Live, in-person meetings and events, with group members local to your market |
| Ad-hoc conversations | Proven Vistage Issue Processing™ framework |
| Either group or individual coaching | Integrated peer sessions and one-on-one coaching |
| Limited track record | 65 years of results, 45,000 members across 40 countries |
| Unclear ROI | Members grow 2.2x faster and stay in business 4x longer |
| Limited confidentiality | 100% confidential, non-competing structure |
| Informal accountability | Clear metrics and regular Chair-led follow-up |
Phoenix executives choose Vistage because outcomes are measurable. Members grow their companies 2.2x faster and remain in business 4x longer than the average.
Phoenix Executive Leaders: Who We Serve
Phoenix’s economy blends technology, real estate, healthcare, professional services and founder-led growth companies. The leaders who succeed here rely on perspective beyond their internal teams.
| The growth-stage founder | Phoenix continues to attract founders scaling technology, services and platform businesses. Growth brings pressure to hire fast, build leadership layers and sustain momentum. Decisions made early have long-term consequences. Vistage gives you a forum to pressure-test strategy with peers who have already navigated scale, exits and reinvention. |
| The private equity-backed CEO | PE activity across Arizona has increased expectations for performance, reporting and execution speed. As a CEO, you balance investor priorities with operational realities and culture. Vistage provides a confidential environment to work through capital strategy, leadership structure and execution challenges without agenda or judgment. |
| The healthcare and services executive | Healthcare systems and service-based businesses in Phoenix face workforce competition, regulatory complexity and margin pressure. You are expected to deliver results while managing change across teams. Vistage offers structured peer insight to help you lead decisively through complexity. |
| The next-generation family business owner | Many Phoenix-area businesses are founder- or family-owned and entering generational transition. You may be tasked with modernizing operations while honoring legacy. Vistage provides a safe space to navigate succession, governance and growth with peers who understand the emotional and financial stakes. |
| The enterprise leader preparing for broader responsibility | As Phoenix attracts regional headquarters and multi-site operations, senior leaders are stepping into enterprise-level roles. Vistage helps you sharpen judgment, strengthen executive presence and prepare for expanded scope through candid peer feedback and accountability. |
Integrated coaching that drives consistent results
Monthly peer sessions
Full-day, in-person sessions where members process challenges and exchange insights with non-competing executives
One-on-one coaching
Private monthly meetings with your Vistage Chair to refine strategies and overcome implementation barriers
Progress accountability
Clear metrics and regular check-ins ensure measurable growth in both leadership and business performance
Vistage turns intention into measurable results. Members not only outperform non-members but sustain that success, staying in business four times longer than the national average.
Programs designed for you and your leadership team
Leadership evolves as companies grow, both at the top and throughout the organization. Vistage programs are designed to meet you at the CEO level and develop the leaders responsible for carrying your strategy forward.
Programs for you as the CEO, owner or founder
| Program | Built for you if… | What you focus on |
|---|---|---|
| Chief Executive Program | You lead a $5M+ company and carry full strategic and financial responsibility | Acquisitions, succession planning, enterprise-level decisions and long-range strategy, alongside peer CEOs facing comparable complexity |
| Small Business Program | You run a $1M–$4M company and are moving beyond the “Chief Everything Officer” stage | Building systems, delegating effectively and shifting from day-to-day execution to strategic leadership |
| Trusted Advisor Program | You lead a professional services firm where relationships and expertise drive growth | Strengthening leadership presence, expanding influence, navigating client dynamics and growing your practice with peers who understand service-based businesses |
Programs for your executive team and future leaders
| Program | Built for your team members who… | How it supports your strategy |
|---|---|---|
| Key Executive Program | Are your most critical direct reports, the leaders you depend on to execute your strategy | Strengthens their ability to support your vision, align cross-functionally and drive results without requiring your constant involvement |
| Advancing Leader Program | Are VPs, directors or senior managers responsible for execution | Equips operational leaders to translate your strategy into action through stronger communication, collaboration and accountability |
| Emerging Leader Program | Are high-potential managers or individual contributors | Builds a leadership pipeline by strengthening tactical execution, engagement and retention before promotion pressure hits |
Member success stories
John Marchica has never been afraid to bet on himself. He launched his first company, FaxWatch, in 1994 with a couple of credit cards and a willingness to stake his financial stability on the outcome. That risk paid off with a successful exit. He then founded Darwin Research Group, which now provides market intelligence and customer insights to 70% of the top 20 pharmaceutical companies. A Vistage member since 1998, John credits peer-level accountability for helping him stay grounded through growth and transition. His approach to leadership is simple: never promise what you can’t deliver, follow through on commitments and see people clearly rather than optimistically.
John Marchica
CEO
Darwin Research Group
Joya Kizer transformed her family’s airport concession business into a dynamic and growing enterprise. Under her leadership, the company expanded into numerous joint venture locations while maintaining strong compliance and operational excellence across all sites.
Her leadership resulted in significant business growth, including tripling sales in Phoenix and sustaining consistent annual growth. She is deeply committed to building a culture of inclusion, empowerment and opportunity for her team members.
Joya continues to honor her family’s legacy while leading the organization into the future through innovation, strong partnerships and operational excellence.
Joya Kizer
President & CEO
CASA Unlimited Enterprises, Inc.
Addressing Phoenix’s unique leadership challenges
Phoenix’s rapid growth, expanding workforce and investment-driven environment create leadership challenges distinct to the region. Vistage coaching addresses these realities with proven frameworks grounded in experience.
| Your role | Your challenge | How Vistage helps |
|---|---|---|
| Founder or owner | Scaling without losing control | Peer-tested strategies for systems, leadership and sustainable growth |
| PE-backed CEO | Balancing investor expectations and culture | Structured decision-making and accountability |
| Healthcare or services executive | Talent retention and operational complexity | Cross-industry insight to strengthen leadership alignment |
| Real estate or development leader | Long-cycle decisions in volatile markets | Peer input to evaluate risk and timing |
| Multi-site operator | Consistency across locations | Frameworks for execution and team accountability |
Phoenix leaders face constant pressure to move faster while thinking further ahead. Vistage helps turn complexity into clarity.
Meet your Phoenix Vistage Chairs
Phoenix Vistage Chairs bring real operating experience and firsthand understanding of the demands placed on executives. Each Chair has built, led or exited businesses and now applies that experience to guide local leaders.
Brad Smith
Vistage Chair
Brad is an entrepreneur who has founded, scaled and exited multiple organizations. He founded YouthForce, an Arizona nonprofit, and co-founded TicketForce, a national technology company that reached $110M in revenue before its strategic sale in 2019. Over 17 years, he raised private capital, built a national sales organization and led the company through sustained growth.
As a Vistage Chair, Brad is a compassionate and energetic facilitator who helps leaders build wealth and inspire others while scaling their businesses with intention.
Lisa Bormaster
Vistage Chair
Lisa brings deep experience in executive leadership, operations and business growth. As former President and Publisher of Business Journals in three cities, she led high-performing teams while delivering consistent bottom-line results.
Today, she serves as a Vistage Chair and executive coach, leading Phoenix-based peer advisory groups for CEOs, Presidents and business owners. Lisa helps leaders elevate their leadership, challenge assumptions and solve pressing issues through structured peer meetings and one-to-one coaching grounded in trust and collaboration.
Lynne King Smith
Vistage Chair
Lynne is an entrepreneur who founded, led and sold a technology company in the live events industry. She attributes much of that success to her seven-year membership in a Vistage peer advisory group. Her leadership philosophy centers on conscious leadership and embracing change.
Lynne leads from the heart, helping executives align business success with personal fulfillment and long-term impact. Her work reflects a strong commitment to civic engagement, community building and developing leaders who inspire others to rise.
Comprehensive Phoenix area coverage
Vistage serves executives throughout the Greater Phoenix region, offering accessible peer groups while maintaining executive diversity.
Coverage includes, but is not limited to, downtown Phoenix, Central Corridor, Scottsdale, Paradise Valley, Tempe, the East Valley, Chandler, Gilbert, North Phoenix, Deer Valley and the West Valley growth corridors.
Invest in your leadership future
Vistage membership is an investment in how you lead, decide and grow your business. Phoenix executives consistently report that peer advisory combined with one-to-one coaching delivers returns through better decisions, stronger teams and long-term resilience.
Vistage membership isn’t for everyone, and that’s intentional. It is designed for leaders ready to contribute, be challenged and grow alongside peers who operate at the same level.
