CEO Climb Event: AI & SEO: A CEO’s Guide to Findability

Name: CEO Climb Event: AI & SEO: A CEO’s Guide to Findability
Start: 2025-11-20T08:00:00-08:00
End: 2025-11-20T09:30:00-08:00
Location: Virtual Event

Thursday, November 20, 2025 8:00 a.m. - 9:30 a.m. PST

AI & SEO: A CEO’s Guide to Findability

It’s no longer enough to simply rank on Google. In the age of generative AI, your customers are asking Gemini, Copilot, ChatGPT, Perplexity, and social search tools for answers. If your company isn’t findable there, you’re invisible.

In this webinar, Heather Lutze, CSP—author of Marketing Espionage, Thumbonomics, and The Findability Formula—shares her 20 years of expertise and insights gained from 15 years of conversations with leaders at Vistage group events. She introduces the new paradigm of Search Everywhere Optimization and shows executives how to harness both AI and SEO to drive measurable business outcomes.

You’ll learn how to:

Understand the difference between traditional SEO and Generative Engine Optimization (GEO).
Build a Content Generation Machine that drives consistent visibility in AI-powered search.
Empower your in-house teams—or hold outsourced vendors accountable—to compete at a higher level.

Optimize your content so it shows up in Google Gemini, Microsoft Copilot, ChatGPT, and Bing-powered answers.
Leverage practical tools like SparkToro, Perplexity, and Surfer SEO to strengthen your digital presence.

Get your laptops warmed up and be ready to take notes—this is a hands-on, step-by-step session. You’ll leave with a practical roadmap you can implement right away to increase visibility, attract more prospects, and empower your leadership team to make smarter marketing decisions in an AI-driven world.

About Vistage CEO Climb Events

Peak performers climb higher when they surround themselves with peers who’ve got their back. Our CEO Climb event is an exclusive monthly event for business leaders to take their companies — and their teams — to a whole new level of success. There is no charge or obligation — just a great opportunity to:

Join other business leaders around the country who are dedicated to elevating their company and leadership.
Participate in an engaging Q&A session.
Gain insight into what gives some of the world’s top-performing CEOs a tremendous competitive advantage.

Event Speakers

Vistage Speaker, Heather Lutze, CSP

Heather Lutze has delivered over 500 programs in 15+ years, empowering leaders and organizations to dominate online visibility. She built and successfully sold the Findability Group, then reinvented her career as founder of Findability University, where she trains business owners and marketing teams through hands-on “laptops up” workshops worldwide. Heather has worked with hundreds of clients, from Fortune 500 companies to start-ups, and toured globally as a main stage keynoter for Tony Robbins’ Business Mastery in seven international locations. She is the author of three books—Marketing Espionage, Thumbonomics, and The Findability Formula—and is a Certified Speaking Professional (CSP), a distinction earned by fewer than 12% of professional speakers. Known for her ability to demystify complex technical topics, Heather equips leaders with practical tools to harness SEO, AI, and content strategy to drive growth, vet vendors, and optimize internal marketing teams.

Vistage Chair, Jeff Oak

Jeff Oak is a seasoned executive and Vistage Chair on Long Island, dedicated to helping CEOs and business owners align their principles with performance to drive lasting growth. Over a 25-year career in healthcare, he held senior leadership roles in organizations ranging from $5M to $10B in revenue, has served as Chief Executive of a medical facility, Chief Enterprise Risk Officer for Bon Secours Mercy Health, and advisor to Fortune 500 companies on governance, ethics, and compliance. Today, through his work with Vistage, Jeff empowers leaders to move beyond the familiar by facilitating peer advisory groups and executive coaching, helping them grow their businesses, strengthen their leadership, and create positive impact for their companies, families, and communities.

Agenda

Virtual Event
Thursday, November 20, 2025
8:00 a.m. - 9:30 a.m. PST

8:00 - 8:05 AM

Welcome

9:00 - 9:15 AM

Q&A with Heather Lutze

9:15 - 9:25 AM

Vistage Member Ambassador Story

9:25 - 9:30 AM

Closing Remarks

Register Now

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