CEO Climb Event: AI & SEO: A CEO’s Guide to Findability

Name: CEO Climb Event: AI & SEO: A CEO’s Guide to Findability
Start: 2025-11-20T08:00:00-08:00
End: 2025-11-20T09:30:00-08:00
Location: Virtual Event

Thursday, November 20, 2025 8:00 a.m. - 9:30 a.m. PST

AI & SEO: A CEO’s Guide to Findability

It’s no longer enough to simply rank on Google. In the age of generative AI, your customers are asking Gemini, Copilot, ChatGPT, Perplexity, and social search tools for answers. If your company isn’t findable there, you’re invisible.

In this webinar, Heather Lutze, CSP—author of Marketing Espionage, Thumbonomics, and The Findability Formula—shares her 20 years of expertise and insights gained from 15 years of conversations with leaders at Vistage group events. She introduces the new paradigm of Search Everywhere Optimization and shows executives how to harness both AI and SEO to drive measurable business outcomes.

You’ll learn how to:

Understand the difference between traditional SEO and Generative Engine Optimization (GEO).
Build a Content Generation Machine that drives consistent visibility in AI-powered search.
Empower your in-house teams—or hold outsourced vendors accountable—to compete at a higher level.

Optimize your content so it shows up in Google Gemini, Microsoft Copilot, ChatGPT, and Bing-powered answers.
Leverage practical tools like SparkToro, Perplexity, and Surfer SEO to strengthen your digital presence.

Get your laptops warmed up and be ready to take notes—this is a hands-on, step-by-step session. You’ll leave with a practical roadmap you can implement right away to increase visibility, attract more prospects, and empower your leadership team to make smarter marketing decisions in an AI-driven world.

About Vistage CEO Climb Events

Peak performers climb higher when they surround themselves with peers who’ve got their back. Our CEO Climb event is an exclusive monthly event for business leaders to take their companies — and their teams — to a whole new level of success. There is no charge or obligation — just a great opportunity to:

Join other business leaders around the country who are dedicated to elevating their company and leadership.
Participate in an engaging Q&A session.
Gain insight into what gives some of the world’s top-performing CEOs a tremendous competitive advantage.

Agenda

Virtual Event
Thursday, November 20, 2025
8:00 a.m. - 9:30 a.m. PST

8:00 - 8:05 AM

Welcome

9:00 - 9:15 AM

Q&A with Heather Lutze

9:15 - 9:25 AM

Vistage Member Ambassador Story

9:25 - 9:30 AM

Closing Remarks

Register Now

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