You Can’t Handle A Bigger Logo!
Here’s an oldie but goodie – a high stakes exchange that strikes at the heart of truth to power and the enduring struggle between ad agency and client about the size of the logo. Can you relate? Enjoy!
6365 views
Category: Communication & Alignment Customer Engagement
Tags: Branding, Communication, Marketing
About the Author: Leo Bottary
Leo J. Bottary is an adjunct professor for two of Seton Hall University's graduate level programs in strategic communication and leadership. Leo has enjoyed a 25-year career counseling leaders in the areas of strategic comm…
